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Director, CRM & First Party Data Initiatives

33254

Los Angeles, CA, US, 90038

Other
Los Angeles
Full-Time
Hybrid

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio’s iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount’s film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures’ passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.

 

Under the mentorship of the VP of Global Analytics, this role is responsible for leading all email marketing, first party data acquisition, first party media experimentation, data sharing, and data governance efforts for Paramount Pictures – from within the Global Theatrical Marketing & Distribution Department.

 

More specifically, these responsibilities include, but are not limited to:

 

  • Overseeing the studio’s email marketing calendar and all email journey programs
  • Partnering with various creative, digital marketing, and external design teams – across both theatrical and home entertainment – to develop compelling, timely, and effective email marketing content
  • Developing strategies to help Paramount Pictures achieve its data acquisition, data enrichment, and ROI goals
  • Partnering with the internal media team, external media agency, marketing technology team, and various digital ad platforms on
  • Data / email subscriber acquisition tactics
  • Leveraging first party data for seed audience building and lookalike modeling
  • Working with the legal and privacy teams to ensure proper compliance
  • Working with stakeholders from across the broader Paramount Global enterprise on cross-promotional and data sharing projects
  • Tracking and compiling industry trends, understanding best practices, and performing competitive analyses to inform CRM & First Party Data strategies
  • Developing trusted relationships with various partners across the studio and the broader Paramount Global enterprise
  • Day-to-day management of relevant external partners and consultants
  • Day-to-day management of more junior CRM & First Party Data team members


Basic Qualifications:

 

  • 5+ years of experience leading CRM and first-party-data-driven digital media strategies and efforts for consumer-facing brands and businesses
  •  7+ years of hands-on experience and advanced proficiency within the Salesforce Marketing Cloud ecosystem – including, but not limited to:
  • Building, scheduling, and deploying emails
  • Building email journeys and A/B tests
  • Performance reporting and optimization
  • Data quality management / subscriber database maintenance
  • Building and leveraging data extensions for targeted sends
  • Querying data
  • A deep understanding of the MarTech/AdTech landscape
  • Familiarity with relevant data privacy regulations including CCPA, GDPR, and COPPA
  • Meticulous attention to detail, and an ability to juggle multiple projects with varying degrees of completion and priority in a fast-paced environment
  • Advanced SQL knowledge and experience
  • Advanced Excel knowledge and experience
  • Strong track record of identifying key questions, performing quantitative analyses independently, and communicating findings in a clear and concise manner
  • Excellence in crafting, presenting, and socializing complex ideas, recommendations, and insights with an adaptable communication approach, as necessary, in order to partner with broad stakeholder groups
  • Demonstrable leadership skills and experience working in cross-functional teams
  • Preferred Qualifications:
  • Bachelor’s degree a plus – preferably in Business, Marketing, Analytics, Economics, Mathematics, Statistics, or a related field
  • Salesforce Marketing Cloud certification(s)
  • Hands-on experience with reporting using enterprise-level data visualization tools (Tableau, specifically, a plus)
  • Experience in marketing attribution and consumer journey mapping
     

 

 Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Los Angeles