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Senior Director, Social Media


New York, NY, US, 10036 West Hollywood, CA, US, 90046

New York

BET Networks,  a subsidiary of Paramount Global,  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.



The Senior Director of Social Media has the primary responsibility of brand development and growth. They will build effective content strategies that identify and engage the audience, sets clear objectives, get results and boost conversions. 


This role will lead all aspects of social media content for BET Networks scripted & unscripted original linear shows, acquisitions, and specials, tentpoles, originals, daily/thematic social content, and offline events like the House of BET that is sticky or qualifies for organic partnerships.


This position will report to the Vice President of Social Media. The ideal candidate is strategic and creative, an “out-of-the-box” thinker, adept in the Digital/Social space, who keeps current on cultural trends and is familiar with the BET voice and audience, is well-organized, analytical, meticulous, detailed with strong communication, writing and presentation skills, and can multi-task in a fast-paced environment.


Come join our growing team!



  • Write, plan, implement and monitor social media marketing/platform strategies and campaigns to achieve department goals (views, engagement, impressions, sales).
  • Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Snapchat.
  • Track, analyze and report performance, identifying and implementing recommendations for improvement and growth.
  • Collaborate with the Branded Content Lead and Tentpole Lead to develop sponsored content opportunities and treatments in support of digital/social originals, linear scripted, tentpoles, etc.
  • Develop and coordinate production process, ensuring team accurately handles concept development - including managing budget, timeline, restrictions, talent/influencer selection and various partner inputs (legal, talent, PR, etc.).
  • Oversee and lead editorial calendar that incorporates overall social media strategy.
  • Stay up to date with the latest social media standard methodologies, trends and technologies, including developments in designs, applications, platforms, strategy and innovation. 
  • Bring a unique, creative vision, strong editorial voice, and deep passion for social media and identifying new sources of content/talent as well as new formats for storytelling.
  • Strong collaborator and able to lead, handle and train the team as needed.
  • Hire and supervise dedicated creatives, including PBE’s, content creators, and oversee social media campaign objectives and success.
  • Operate in an urgent, timely and agile manner.
  • Perform other duties and responsibilities as assigned.
  • Travel required.


Basic Qualifications:

  • 8+ years of crafting/producing/editing social content and developing strategy at a media publisher and 5+ years of field production. 
  • Undergraduate degree in Media/Film/TV, related field, or equivalent professional experience.
  • Bachelor's degree in English, Sales or Marketing preferred but not required.
  • Experience with Adobe Premier, Final Cut Pro, Photoshop, Canva or other tools.
  • Experience with analytic tools such as Sprinklr, Sprout, Hootsuite, Google Analytics etc. 
  • Experience producing live-streams for Facebook, Twitter, and YouTube. 


Additional Qualifications:

  • A successful history in the digital and social media landscape, including crafting content for Facebook, Twitter, Instagram, TikTok, Snapchat and other platforms, including branded and sponsored content.
  • Proficient in creating PowerPoint presentations and writing strategy.
  • Familiar with storyboarding, episode overviews, shot lists, interview questions, physical production, ideating, crafting a narrative, capturing the moments, and producing compelling content.
  • Experience working with Sales and Platform partners.
  • Experience developing creative concepts into long form and short form series and specials.
  • Experience creating behind the scenes' content on Film & TV sets, interviewing actors and celebrity talent.





Hiring Salary Range: $135,000.00-155,000.00. 


The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.

Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City