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Content Strategy Manager - Sports & News


Burbank, CA, US, 91505 New York, NY, US, 10036


Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.


Our team is looking for a Manager who will assist in all aspects of content planning, and scheduling for the CBS brand vertical within Paramount+ for library content created for or licensed for the service, including leading brands partnerships with Paramount brands such as CBS, CBS Sports, and CBS News. The candidate will work closely across departments and divisions to deliver innovative creative materials and initiatives designed to support CBS programming. The Manager will also serve as a brand ambassador in their representation across digital platforms including web, mobile, apps, social media, and OTT for Paramount+! This is a hybrid role and can be based out of either the Burbank or New York office.


  • Monitor and project handle onboarding/integration of CBS content into Paramount+
  • Support content placement decisions across Paramount+ platform (homepage, show pages, brand pages, collections, etc)
  • Align with the CBS and P+ Marketing teams to assist in the prioritization and planning of all promotional activity around CBS programming within the Paramount brand vertical
  • Liaise with the Operations team regarding the ingest of CBS content within the service and on Digital/Social platforms
  • Work with the Product team on the implementation of in-service enhancements
  • Work with Sales and Integrated Marketing teams to package and implement sponsored features tied to shows
  • Assist in providing creative direction and guidance on messaging and/or content strategy across mediums by working closely with multi-disciplinary teams (Creative, Marketing, Digital/Social, PR, Video Operations, Curation)
  • Continually review and monitor data and analytics for CBS content and shift programming strategies as needed in an effort to drive increased engagement, along with communicating performance and data trends with teams
  • Handles the asset lifecycle of content and interactive features for related shows
  • Assist with curating brand page, show page, and hub profiles to ensure all programming priorities are accounted for, as well as homepage marquees
  • Additional curation in collaboration with brand counterparts (i.e., Nickelodeon, MTVE, Movies, etc)
  • Obtain necessary approvals and clearances to implement promotional and/or content plans
  • Participate in show support brainstorms with key partners and teams internally
  • Aid in the creation/management of go-to-market plans and promotions for new and renewed program launches
  • Support the development of digital content and social strategies in support of programming with the Paramount+ social teams
  • Assist with the coordination of CBS digital and social amplification on Paramount+ social accounts
  • Additional duties and responsibilities, as assigned

Key Projects: 

  • Coordinate and launch Entertainment, News & Sports content in the service
  • Assist with the launch of Original Series Content alongside programming leads within brand vertical
  • Assist with upfront sales and launch partnerships for original programming

Basic Qualifications:

  • Bachelor's Degree in related field
  • 4+ years in a programming, strategic marketing, planning or content development role for streaming services, television, feature film or interactive media
  • Excellent multi-tasking and project management skills with strong attention-to-detail
  • Ability to collaborate with cross-functional teams to manage complex projects across diverse groups or organizations
  • Excellent communication and presentation skills, particularly with senior executives and external partners
  • A self-starter, ambitious demeanor who can balance multiple tasks with limited support staff
  • Strong Google Suite, Microsoft Word, PowerPoint, and Excel skills and familiarity with Jira and Slack

Additional Qualifications:

  • Subscription VOD service experience
  • Ability to easily interact and collaborate with television production personnel
  • Diverse experience and skills across creative, project management, product, and data/metrics
  • Comfort in managing various projects at once in a fast-paced environment






Hiring Salary Range: $80,000.00 - 95,000.00. 


The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.


Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Nearest Major Market: Los Angeles