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Director of Subscriber Engagement, Paramount+


New York, NY, US, 10016

New York

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.



  • Oversee the subscriber engagement team that encompasses developing and implementing end to end subscriber journeys for key subscriber segments and across all marketing channels.
  • Partner with content programming, brand and partnership marketing leads to build segmentation strategies and define goals & priorities to drive higher content engagement.
  • Partner with Data Science & Analytics to formulate deep insights on target audiences by identifying key leading drivers to increase content engagement and ultimately higher retention.
  • Identify new scalable audience segment opportunities that drive deeper engagement, content diversification and habitual usage.
  • Create, implement, and continually optimize a data-informed testing plan. Measure and report on results of marketing efforts assessing results against specific metrics and size opportunities for scale.
  • Partner with the Product team to align on roadmaps and unlock new use cases facilitating video discovery and continued engagement, including episode/series completion. Also, work to develop new features to improve overall subscriber experience that can also be demonstrated via our marketing touchpoints.
  • Partner with the Marketing Operations team to evaluate and integrate new technologies, platforms, and channels to reach and engage our audiences.



  • 5+ years of retention marketing experience in lifecycle programs, segmentation and automation strategy. Direct-to-consumer subscription and/or streaming product experience a plus


Additional Qualifications

  • Highly analytically and data-driven with the ability to surface meaningful insights from large data sets
  • Steady record of building, leading and developing hard-working teams.
  • Agile and fluid marketer with test and learn mentality to rapidly iterate on findings.
  • Results-oriented with a proven record of performing against aggressive growth targets
  • Strong ability to build roadmaps, assess priorities and multi-task.
  • Strong communication and problem-solving skills and ability to influence decisions without direct authority.
  • Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management systems 






Hiring Salary Range: $124,500.00 - 160,000.00. 


The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.


Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City