Creative Director Paramount+ GSA (m/f/d)

For our Berlin office, we are currently recruiting a full-time: 

Creative Director P+ - GSA

Is this the role for you?
Paramount+ is seeking an exceptional Creative Director to drive subscriber growth, brand awareness, and cultural impact in GSA (Germany, Switzerland, Austria) building best-in-class creative campaigns.

What will you be doing?
The role will be the driving force behind all creative output across the region. This role is a unique opportunity to shape the visual and narrative identity of Paramount+ in one of Europe’s most dynamic media markets. You will lead the development and execution of locally resonant, globally aligned creative campaigns, ensuring that every piece of content reflects the brand’s bold ambition and premium positioning.

Working in close partnership with EMEA Creative, Marketing and Strategy teams and local media and marketing teams, you will collaborate to deliver high-impact, culturally relevant storytelling that connects with audiences in GSA while maintaining the integrity of the Paramount+ brand. From concept to execution, you will oversee creative strategy, campaign development, and production workflows, ensuring consistency, innovation, and excellence at every touchpoint.

The role reports into the VP Marketing P+ GSA and plays a pivotal role in the wider EMEA Senior Management Team. The Creative Director P+ GSA, manages agencies to create local and adapt global campaigns.

Key Responsibilities
Creative Excellence

• Partner with internal stakeholders and external agencies to deliver high-impact creative solutions.
• Deliver world-class communications through the line, from brand to performance marketing.
• Maximize brand impact by ensuring synergy and consistency across all creative assets.
• Develop a clear, consistent brand voice and compelling storytelling across all platforms.
• Drive word of mouth and buzz.
• Push creative boundaries to produce award-winning, culturally resonant campaigns that create conversation in the industry and among our audiences.
• Drive social media integration and create platform-native, engaging content.
• Deliver efficient and effective communications.
• Understand and leverage the full marketing funnel to drive engagement and conversion.
• Maintain efficient workflows within a complex, matrixed global organization.
• Ensure seamless execution of TX workflows, resource allocation, and compliance protocols.
• Integrate creative testing and cross-media insights to optimize campaign performance and ROI.

Leadership

• Lead and inspire internal and external agencies to deliver excellence across all touchpoints.
• Champion brand values and DNA, ensuring Paramount+ is delivered meaningfully to consumers.
• Oversee shoot productions with strict adherence to health and safety standards.
• Manage freelance talent in line with Paramount policies.
• Lead the evolution of creative operations to support a growing streaming business.
• Champion a digital-first mindset and modernize workflows to meet partner and performance marketing needs.

Collaboration

• Work closely with EMEA teams to ensure brand consistency and strategic alignment.
• Collaborate with the VP Creative EMEA (UK-based) and global teams (US-based) to support global tentpole campaigns and initiatives.
• Serve as the central point of contact for all creative initiatives across GSA and ensure EMEA teams understand the GSA market and where comms needs to differ.

What are we looking for?

This is more than a leadership role, it’s a chance to define the creative voice of Paramount+ in GSA, contribute to the evolution of a global entertainment brand, and be part of a team that’s reshaping the future of streaming. If you’re a visionary creative leader with a passion for storytelling, cultural nuance, and brand-building, this is your moment.

Candidate Profile

• Proven senior marketing leadership experience in streaming.
• Deep understanding of the GSA market and cultural landscape.
• Strong strategic thinking, creative vision, and operational rigor.
• Exceptional leadership and team-building skills.
• Native level of German and professional fluency in English.

Skills and Experience

• Leader who inspires and motivates teams/ agencies to deliver their very best.
• Deliver creative excellence, embrace change and make improvements to working practices.
• Self-sustaining, resilient and proactive.
• Demonstrate strong self-management and the ability to guide cross-functional teams within a highly integrated matrix structure.
• Able to articulate a vision which inspires and motivates agencies to deliver against it.
• Understanding and experience of delivering fully integrated direct to consumer campaigns including use of emerging platforms.
• Experience managing and working with on and off-screen talent, creative & design agencies.
• Proven entertainment brand building experience.
• Experience at building and delivering brand value and integrity through creative content
• Ability to identify and implement innovative solutions to complex problems. 

Does it sound like you? Apply now and become part of our team!

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.