Share this Job

Senior Manager User Acquisitions P+

34512

Berlin, DE

Other
Berlin
Full-Time
Hybrid

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

What you’ll be doing
Be responsible for the growth strategy and execution for paid and organic growth channels of our AVOD and SVOD streaming businesses, with the objective of increasing the number of users
Main responsibilities
• Develop data-driven user growth marketing strategies on mobile, web & connected TV devices
• Optimize user’s and subscribers’ journey by working closely with internal testing teams
• Be accountable all performance and growth activities for all AVOD and SVOD platforms
• Increase numbers of subscribers, CAC, LTV, funnel efficiency
• Optimize and grow existing channels and identify, evaluate and recommend new to test
• Create and execute marketing campaigns across Search, Paid Social, CTV, Display/Video campaigns, etc.
• Plan and launch A/B tests for creative optimization, ad copy, promotional cadence and segment discovery
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaigns
• Cooperating closely with different stakeholders within the organization including but not limited to Tech &Product, BI, Creative teams
Who we are looking for
• University degree in a relevant field
• 4+ years experience in B2C marketing and/or user acquisition
• Excellent knowledge of budget- and project management and related tools
• Passion and deep knowledge of television, entertainment and pop culture
• Outstanding oral and written communication skills in German and English
• Data-based decision making skills

 

 Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.