Vice President, Publicity

45256

Burbank, CA, US, 91505

Communications/PR

Burbank

Full-Time

On-Site

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview:

The VP of Publicity will work in LA. They will report to the SVP of Publicity, Direct to Consumer. The VP will develop and execute great publicity strategies. These strategies will spark cultural discussions, attract new subscribers, and make Paramount+ Originals a must-watch. This leader will convert successful publicity into clear business results including media impressions, social interaction, brand growth, and industry trust.

This executive will lead the publicity strategy. They will manage the process from development to premiere and beyond. They will also control media relations, coordinate talent, organize press events, and position content. They will manage relationships with entertainment journalists, trade press, external publicists, and talent representatives. Additionally, they will work closely with the marketing team, the content team, the awards team, and the creative team.

The ideal candidate is a skilled publicity strategist. They have successfully led campaigns that gained a lot of media attention and had a proficient cultural impact. These campaigns also helped grow the audience. Additionally, the candidate knows a lot about the entertainment media land.

Responsibilities include but are not limited to:

Design 360-degree publicity strategies encompassing traditional media, digital platforms, social media, podcast tours, and emerging content channels.
Partner with content and programming teams to identify publicity opportunities early in the development process.
Advise on premiere timing, publicity windows, and launch strategies to maximize media impact.
Aim to secure high-value placements in important outlets including broadcast morning shows, late-night programs, major publications, podcasts, and digital platforms.
Oversee development of all press materials including press releases, media alerts, episode descriptions, talent bios, and pitch materials.
Track media coverage and review campaign performance to inform future strategies.
Navigate complex talent dynamics with mediation and build trust-based relationships with high-profile creators and performers.
Coordinate talent availability for press interviews, photoshoots, and publicity events.
Develop talent talking points and prepare talent for media appearances.
Oversee creation of press kits, screening materials, and event collateral.
Lead, mentor, and develop a team of publicity professionals across various levels.
Work closely with awards team to identify publicity opportunities that support awards positioning.
Maintain deep relationships with external publicity agencies and consultants.
Track expenses and ensure campaigns are executed within budget parameters.
Maintain deep knowledge of entertainment media landscape, industry trends, and competitive strategies.
Represent Paramount+ at industry events and cultivate relationships with media organizations and press associations.

Basic Qualifications:

Bachelor's degree in Communications, Journalism, Public Relations, or related field required.
10+ years of progressive experience in entertainment publicity for television, streaming, or film.
Preferred Awards Campaign Experience on or supporting awards campaigns including Emmy, Golden Globe, SAG, or Critics Choice efforts.
Experience managing and developing teams of publicity professionals.
Experience with both scripted and unscripted content publicity.
Proven track record securing high-impact media coverage that drives cultural conversation and business results.
Ability to work evenings, holidays, and weekends as needed for events, premieres, and campaign deadlines.

Additional Qualifications:

Deep insight of the entertainment publicity landscape including traditional media, digital platforms, podcasts, social media, and emerging channels.
Strategic problem solver focused on getting results and can foresee challenges and develop solutions in advance.
Self-motivated, reliable, able to work individually while being a collaborative leader.
Exceptional written and verbal communication skills.

Paramount Streaming, a division within Paramount Global, is the home to the company's direct-to-consumer services spanning free and paid in the form of Pluto TV and Paramount+. Pluto TV is the global leader in free ad-supported TV, delivering more than 1,400 global channels and an extensive library of streaming content, including live and original channels. Paramount+, digital subscription video-on-demand and live streaming service, combines live sports, breaking news, and A Mountain of Entertainment™. Paramount+ features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®.

ADDITIONAL INFORMATION

Hiring Salary Range: $325,000.00 - 325,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

What We Offer:

Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
Generous paid time off.
An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
Opportunities for both on-site and virtual engagement events.
Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.