Director of Multiplatform Marketing, CBS Texas (KTVT)

The Director of Multiplatform Marketing will bridge the gap between our current creative services and our storytelling teams – overseeing a unit of combined resources. This Director will report directly to VP of News & Creative Content and will be responsible for increasing engagement across multiple platforms, through a non-traditional approach to marketing content across platforms. This role will be highly engaged in storytelling, from concept creation to execution while strategically using all screens to drive viewer consumption. The ideal candidate for this position is a true champion of cross-trained teams, finding success by strategically using shared resources for topical linear production, digital marketing and producing special content (including but not limited to: story series, specials, community engagement experiences)!

Responsibilities:

• Works with VP of News & Creative Content and General Manager to stand up station identity and develop brand to be delivered across broadcast, digital, social media, & streaming platforms.
• Leads a team of promotions manager, topical producers, and special projects
• Works with news managers, ensuring digital producers use assets to market content on all screens.
• Works with promotions manager to identify priority topical content and coordinates overall execution across screens.
• Oversees production of station promotional campaigns
• Works with VP of News and GM to develop strategic plan for community engagement.
• Works closely with station EPIC, identifying marketing opportunities through community events and engagement.
• Works with the special projects EP and EP of Impacting Communities to drive strategy behind selection, production and placement of special/community/non-traditional news content.
• Drives cross-collaboration between creative team and news, participating in daily editorial discussions and leading approach to market news content for all screens.
• Supports promotion manager in maintaining daily brand marketing strategy, identifying path for field crews to raise awareness about their news coverage and using cross-trained staff to effectively produce marketing material.
• Develop platform-specific strategic plan, using data and analytics through experimentation.
• Work closely with Director of Research and Digital Managing Editor to develop important metrics understanding among content creators.
• Responsible for growing digital consumption and minutes spent viewing content, by successfully marketing content on all screens.
• Grow the funnel, offering excellent content on digital platforms, feeding back viewers into the linear space.

Qualifications:

• Consistent track record of applying a strategic approach to digital marketing.
• Experience leading special projects units, and building marketing strategies around storytelling.
• Experience growing viewership on stream/OTT platforms.
• Prior experience of streamlining production workflows.
• Experience with experimentation in formats and shooting styles, willingness to break the traditional mentality and storytelling mold.
• Extensive experience building brands, identifying effective messaging & visuals to grow an audience on non-traditional platforms.
• Minimum 5 years experience working in medium to large media markets, running a creative services and/or special projects unit.
• Bachelor’s degree in Sales, Marketing, Communications, or related field preferred.

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,  CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.  

Organizations that wish to receive job vacancy notices from this posting’s television station should contact sf_recruitingsupport@paramount.com.

Paramount is an equal opportunity employer (EOE) including disability/vet. 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

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