Vice President, Advertising
Hollywood, CA, US, 90028
#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
The Vice President, Advertising is a senior executive leader responsible for driving revenue growth, client innovation, and strategic sales development across Paramount’s multi-platform ecosystem. This role leads a high-performing sales team, serves as a senior partner to top-tier clients, and fosters cross-functional collaboration across ad products, research, and marketing. The ideal candidate is a visionary leader with deep industry expertise, a passion for media, and a track record of delivering results.
Key Responsibilities
- Lead national sales efforts across broadcast, cable, streaming, commerce, and social platforms, with a deep expertise in programmatic and CTV advertising with a consultative, solutions-driven sales approach as well as a focus on integrated marketing, audience targeting, and advanced advertising solutions.
- Programmatic is a fast-moving space and is a crucial component of Paramount’s Streaming offering. It’s imperative to stay ahead of industry trends by actively engaging in events, training, and trade publications.
- The VP of Advertising must be able to confidently lead a team and lead conversations about the programmatic landscape (SSP/DSP Marketplaces) and direct 1:1 advertiser/agency strategies.
- Act as a senior point of contact for top-tier clients and agencies, building long-term partnerships focused on measurable business outcomes, shape account strategy and lead deal-making for major tentpole events, cultural moments, and Paramount IP.
- Collaborate with insights, marketing, and programming teams to craft compelling sales narrativesand go-to-market strategies.
- Drive innovation in ad formats, branded content, and emerging revenue streams (e.g., shoppable, TV, data-driven linear)
- Forecast and manage revenue pipelines, ensuring alignment with financial targets and business priorities.
- Monitor market trends and competitive landscape to identify new opportunities and inform strategic direction.
- Oversee the development and growth of the sales team, fostering a culture of accountability, curiosity, and collaboration.
- Represent Paramount Advertising externally at industry events, Upfronts, and leadership forums
- Ensure compliance with advertising standards, legal requirements, and internal policies
- Partner with SVP and executive leadership to execute go-to-market strategies and support enterprise-wide initiatives.
Basic Qualifications:
• 12+ years of experience in media sales or marketing, with a strong track record of leading teams and exceeding revenue goals.
• Proven ability to lead and scale high-performing sales teams, with a focus on coaching and talent development
Additional Qualifications:
- Executive presence with excellent communication, negotiation, and client relationship skills
- Strong financial acumen, including experience with forecasting, budgeting, and revenue planning
- Deep understanding of the advertising landscape across linear and streaming platforms including programmatic streaming sales experience, with direct experience in programmatic roles at publishers, ad tech firms, or platform companies.
- Proven success working with national brand advertisers and top media agencies
- Expertise in integrated, cross-platform selling and consultative sales approaches
- High emotional intelligence and ability to lead through influence and inspiration
- Comfort with data and analytics, including using performance metrics to inform strategy
- Experience with CRM and sales enablement tools (e.g., Salesforce)
- Passion for culture, entertainment, and the evolving media landscape
#LI-JR1
Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
ADDITIONAL INFORMATION
Hiring Salary Range: $270,000.00 - 300,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.
- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
Nearest Major Market: Los Angeles