Partner Marketing Manager

Job Title: Partner Marketing Manager 
Function: Commercial – Content Distribution & Business Development 
Reporting to: Senior Director, Partner Marketing 
Contract Type: Permanent, full-time, 37.5 hours per week
Location: Hybrid, Hawley Crescent, London, UK

Who we are 
In 2025, Channel 5 and My5 are joining forces under one powerful new brand: 5 – delivering an all-new, unified experience across TV, streaming, and digital platforms.
 
We’re looking for passionate individuals to help shape this next chapter. This unified brand will revolutionize TV, streaming, and digital platforms, offering expanded free streaming services, more UK drama originals, and specially curated FAST channels.
 
With personalisation and cutting-edge, data-driven advertising solutions, 5 is set to lead the future of entertainment. After an impressive year of industry-leading growth, including a 40% surge in viewership in 2024, 5 is gearing up to transform the viewing experience— and we want you to be a part of it!
 
Help us create a brand that delivers unlimited entertainment, always free. Join the team driving the 5 relaunch and shape the future of how the world watches.
 

Is this the role for you?

We are looking for a Partner Marketing Manager to join the Paramount Partnerships team, working across the brand new 5 – linear, streaming and digital services.

Reporting to the Senior Director, Partner Marketing, the Partner Marketing Manager will be actively involved in all aspects of delivering partner marketing campaigns across all platforms.

We are looking for a self-starter who’s looking to play a pivotal role in the continued evolution of our content and platforms.

You will be responsible for defining, planning and implementing the partner marketing strategy, ensuring that marketing activity and campaigns are delivered to brief and on time. Working through a variety of projects (including delivery of campaign elements, project timelines, WIP reports, meeting facilitation etc…).

The successful candidate will need to communicate effectively and work closely with several internal partners and cross functional teams within the wider department including streaming, partnerships, marketing, PR, digital, creative etc.

You will be passionate about content and an interest in developing best in class partner campaigns to ensure our content, brands and services stand out. In this role, it is vital that you have excellent attention to detail and can build a rapport with our partners across affiliate, streaming and brand.

You are self-motivated, possess integrity and be able to work autonomously and ideally with a background in broadcast/streaming/entertainment.

What will you be doing?

The role holder will have direct responsibility for creating and developing the partner marketing strategy for 5 across streaming, leading day to day relationships with partners and internal teams to ensure that partnerships are well planned, run and performed.

Organic Campaign & Promotions Management

• This role will deliver and implement Partner Organic promotional campaign plans across the 5 portfolio
• Proactively communicate 5 portfolio of programming priorities in a timely and regular manner to our partners to support our channels across their subscriber touch points and /or customer comms
• Write briefs for creative requirements for partner marketing campaigns/activations and assets
• Work with internal creative teams to develop and deliver assets needed to deliver partner marketing campaigns
• Create and present Organic Partner Marketing activity decks for key internal collaborators across affiliate, product and streaming that show analysis on the effectiveness of each activity and measurement of results from the campaigns.
• Create, plan and optimise all project plans and status sheets.
• Be a key point of contact for the day-to-day partner requests with regards to images, promo, logo requests with speed and accuracy
• Liaise with brand marketing teams for consistency and prioritisation.
• Liaising with partners regarding key assets and materials including imagery, footage, and copyright
• Uploading partner assets to the media hub and handling approvals
• Ensure all organic marketing promotions produced by ourselves and our commercial partners are consistent with our brand guidelines (linear & streaming). Provide partners with guidance on ways of working, our content priorities and co-branding guidelines.
• Develop new and innovative ideas for these around our key content properties (desk drops, merch, events, cross promotion etc.)
• Develop creative ideas for new partners such as Freely, Freeview, Virgin, Sky, Roku, Apple TV
• Research, brief and run promotional merchandise requests from concepts, budgets through to delivery.
• Host partners at 5 events/screenings.
• Lead the tracking and processing of invoices associated with marketing spend, within assigned budget plans under the guidance of the Snr Director, Partner Marketing and Finance
• Demonstrate understand the individual brand's personality, the core target audiences, values and that these are consistently communicated in an authentic way through all marketing activity
• Working closely with the wider brand and performance marketing, PR, social and creative teams to ensure all campaigns are aligned and maximising recognition and reach
• Be an ambassador for 5, internally and externally

Partner & project management

• Project manage partner marketing campaigns
• Track and report on key partnership metrics against forecasts and KPI’s from available data sources, both regularly during partnership terms and with post-campaign reports.
• Identify areas of success or areas for improvement, making and actioning recommendations where relevant.
• Build strong relationships within the wider business across both stakeholders and cross-functional teams within the wider brand marketing department
• Review commercial contracts and wider marketing benefits attached to these – to then be fulfilled throughout the contractual timeframe.
• Develop strong relationships with the external partners to amplify our content, brand and platforms.
• Hold monthly meetings with Marketing & VOD editorial for anything which requires escalation / information sharing.
• Hold monthly meetings with key partners to update them on content priorities, marketing activity and discuss further opportunities.
• Contribute to partner QBR presentations and meetings.

What are we looking for?

• Adaptable and resilient, can handle workload in a fast-paced environment
• A passion and commitment to developing brands which people love
• Partner marketing experience
• Building good relationships
• Experience across all marketing fields
• First rate cross functional project management skills, with an ability to handle multiple priorities simultaneously.
• Highly collaborative team leader/player; comfortable with ambiguity and with leading in a matrix organisation
• Excellent writing and verbal communications skills, for both internal and external partners.
• Good numeracy, analytical & reporting skills alongside solid communication skills and style
• Problem solving
• Excellent time management
• Experience across media/ streaming/subscription categories.

Values:

Our values, and their related behaviors, guide how we show up to work each day and help ensure that we all treat each other with respect. The 6 values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.

Agility & Adaptability

Inclusivity & Collaboration

Optimism & Determination

Paramount is an equal opportunity employer (EOE) including disability/vet. 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

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