Senior Director Growth and Performance Marketing

Is this the role for you?

We are looking for a dynamic and innovative marketer to help grow usage and value of one of our streaming brands Pluto TV, Paramount’s FAST streaming service. Reporting to the VP International Marketing Pluto TV, this is a key role on the streaming marketing team in defining and executing our international marketing strategy across all its territories. This Sr Director will manage a growing marketing team fully dedicated to the international regions. We seek to hire an experienced professional with proven track-record experience in developing marketing strategies with strong background in user growth and an inspiring leader who can bring sharp, sophisticated thinking to the team while elevating executional excellence both internally (strategies, presentations, memos, cross-functional collaboration) and externally (campaigns, creative assets).

This role oversees the growth strategy and execution for paid and organic growth channels of our FAST streaming business, with the objective of reaching the number of high quality users, revenue, and overall acquisition costs. The role will manage the data driven full growth funnel marketing, based on rapid experimentation and validated learning. Given how product driven the core steps in the funnel are, the head of growth needs to be familiar with the tech part of the funnel and coordinate with the regional teams around possible evolution of the growth stack and the analytics tools for the different locations.

What will you be doing?

• Drive full integrated Marketing tactics, bringing digital (with emphasis in programmatic and social media platforms) and offline media together to create powerful campaigns
• Establish, implement, and measure the effectiveness of marketing campaigns that drive user growth
• Develop, manage, innovate and lead strategies to drive audience, grow user acquisition and engagement
• Translate organisational strategies, objectives and business targets into successful plans, programs and campaigns using effective tactics and methodologies
• Delivering the Growth goals around users, CPA, WPU, LTV, Funnel efficiency, Retention and ARPU
• Coordinate with HQ team (marketing, products, growth) to leverage the growth stack and analytics tools
• Own and present to senior leadership key performance metrics around customer acquisition, cost per new customer and customer retention
• Work closely with the senior team, programming, sales, marketing, media relations, research, and all relevant key partners on all marketing related issues

What are we looking for?

• Background and experience in the Media / Tech industry or Streaming and Digital environments.
• Vast experience including International experience
• Vast experience from a Senior Leadership role (Director or equivalent) in Marketing with a proven track record of innovation and user growth.
• Experience working in content or streaming business, in business customer acquisition, content marketing, product or channel marketing, in a high-volume, fast-paced environment highly valued
• Experience owning/sharing a P&L or MAU/revenue growth for a region or function, ideally of a similar or greater size to the region today
• Strong knowledge of international markets
• Clear understanding of the Streaming market and future trends
• Strong understanding of performance media and/or overall marketing & distribution partnership
• Demonstrable track record of leadership experience; especially valued experience in at an international scale (across multiple geographic markets) in a large, matrixed consumer, subscription or content orientated business
• Proven record of developing in region business opportunities, commercially and strategically
• Strong analytical and quantitative skills, as well as the ability to use hard data and metrics to back up assumptions
• Experience building and growing hard-working teams. Capacity to build a team and navigate within a highly matrixed organisation
• Deep understanding of streaming and digital data strategies, analytics, and insights
• Clear understanding of the business strategy and capability to translate it into KPIs
• Superior communication and analytical skills, including strong ability to identify and solve ambiguous problems
• Excellent organisation, project management, and problem-solving skills
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously
• Strong written and oral communication skills in English
• Ability and flexibility to adapt to changes in schedules and delivery
• Creative problem-solving ability

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Unleash your potential in a place you belong!

At Paramount Networks International (part of Paramount Global), we have an iconic portfolio of brands, like Paramount Pictures, MTV, Nickelodeon, Channel 5, Comedy Central and many more, reaching more than 3.8 billion subscribers in 180+ countries and territories, via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties,  in 40 languages. 

Come and join a culture where content, people and ideas merge. An exciting and open place where your talents can truly thrive and where our employees make it unique. You could be the next addition to our incredible team!

Everything else! 
We offer an inclusive environment where you can really be yourself and find your niche. You’ll get to work alongside streaming platforms you can be proud of, with content that touches millions of lives. Plus, you can learn about the things we’re doing to make the industry more sustainable, and enjoy lots of perks: 

• A monthly streaming fund  
• All the health and financial benefits you’d expect, and some you wouldn’t  
• Flexibility to own the way you work 
• Mental health activities and support 
• All manner of BBQs, socials and events 

97% of our recent hires would recommend ViacomCBS to their friends and family, so what are you waiting for? Get your application in and find out more about the recruitment process here - UK Recruitment Process Information

Our Values: 
Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward. 

• Optimism & Determination | We share a positive belief that we can navigate and thrive in the landscape ahead 
• Inclusivity & Collaboration | We embrace new and diverse voices, act with care and work together to capture opportunities and manager through challenges  
• Agility & Adaptability | We think entrepreneurially, are resilient in change and move quickly to anticipate and create what’s next 

ViacomCBS is an equal opportunity employer

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. We are proud to be a Disability Confident Employer and we take our responsibility in safeguarding children and adults seriously. We work hard to ensure that everyone with whom we engage receive equal protection from all types of harm or abuse, regardless of age, disability, gender, racial heritage, religious belief, sexual orientation or identity; an obligation we take very seriously.  

To ensure, we are an exemplar in the field of safeguarding individuals, we guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for and for those who are successful in receiving an offer for roles that interact with children, completed background checks will be required prior to joining. 

Should you need any support during the recruitment process, please advise your recruiter or email UK.recruitment@vimn.com where we will support your request as suitably possible.  

Additionally, we are proud to partner with a number of incredible communities and if you need any support; either in the application process, the interview process, the onboarding process or day to day, our amazing partner Evenbreak can provide additional help and advice. Find out more at https://hive.evenbreak.co.uk