Senior Marketing Manager

Unleash your potential in a place you belong!

At Paramount in London, we have an iconic portfolio of brands, like Paramount, MTV, Nickelodeon, Channel 5, Comedy Central and many more, reaching more than 3.8 billion subscribers in 180+ countries and territories, via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.

Come and join a culture where content, people and ideas merge. An exciting and open place where your talents can truly thrive and where our employees make it unique. You could be the next addition to our incredible team!

Is this the role for you?

Our London office is in need of a marketeer who can think strategically and serve as a media guide. The main responsibility will be to develop and craft paid media strategy for all routes to market across Channel 5 marketing.

The Channel 5 Marketing team are responsible for promoting the Channel 5 portfolio of channels, showcasing the best content available and challenging the current content perceptions, delivering campaigns that build reputation and reach. We are a dynamic and energetic team and are passionate about TV.

This role will be crucial in shaping the future of Channel 5 and driving awareness through comprehensive media strategies and strategic projects. The ideal candidate will have a consistent track record in developing through the line, coordinated marketing campaigns, strong analytical skills, and the ability to lead cross-functional teams. They’ll also be audience obsessed and able to act as a strategic glue for various marketing functions.

This is an exciting and challenging role full of opportunity that requires leadership, creativity, self-motivation, project management, strong media and campaign planning knowledge and attention-to-detail.

What will you be doing?

• Develop and implement comprehensive brand and media strategies that align with overall business objectives and that will set Channel 5 up for future success
• Analyse market trends, competitive landscape, and audience insights to inform the through the funnel strategy and approach.
• Collaborate with cross-functional teams, including campaign, lifecycle, social, and performance, to ensure cohesive marketing efforts.
• Build strong relationships and work with our media agency to future plan effectively
• Develop digital platform strategies and connect all our digital media functions – social to performance to CRM
• Management of multiple strategic and/or media related projects and partners at any one time
• Budgets and Phasing - Optimise media spending and evaluate return on investment to improve campaign efficiency.
• Responsible for media mix modelling and critical metric setting
• Prepare regular reports for senior leadership on media strategy performance and key metrics.

What are we looking for?

• In-house or media agency experience across direct-to-consumer marketing, with shown success in achieving goals
• A great storyteller. Experience in a planning and/or strategic role
• Experience working closely with data and research
• Excellent relationship management skills
• Ability and flexibility to adapt to change
• Great communication and presentation skills
• Excellent interpersonal skills, entrepreneurial approach and resilient spirit with experience navigating cross-functional organisations.

Values:

Our values, and their related behaviors, guide how we show up to work each day and help ensure that we all treat each other with respect. The 6 values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.

Agility & Adaptability | We think entrepreneurially, are resilient in change and move quickly to anticipate and create what’s next

Inclusivity & Collaboration | We embrace new and diverse voices, act with care and work together to capture opportunities and manager through challenges

Optimism & Determination | We share a positive belief that we can navigate and thrive in the landscape ahead

Channel 5 is an award-winning public service broadcaster and the UK's third latest commercial TV station,  reaching 3 in 4 of the UK viewing public each month. The channel has a diverse schedule of original programmes across genres including issue-led documentaries,  popular factual,  accessible history,  stunning natural history,  inclusive entertainment and reality,  top level sport,  high quality scripted programming,  headline-grabbing current affairs and critically acclaimed children's and news programming. Channel 5 is a unit of Paramount Global. 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

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