Manager Business Intelligence


Hollywood, CA, US, 90028 Los Angeles, CA, US, 90069





Business Intelligence Manager Expirimentaion Support


We are the Marketing Analytics and Data Integration (MADI) team, part of the Paramount+ Streaming Data & Insights Group (DIG) Business Intelligence team. DIG is a key connector among the Paramount Streaming verticals. The group comprises of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and craft qualitative and quantitative-based narratives and insights, providing partners with decision support, performance clarity and business-driving recommendations. The MADI team provides actionable, data-driven solutions to solve marketing challenges!


Role Details:

The manager would lead media measurement and experimentation for our Paramount+ marketing campaigns. This role is responsible for test design and development (e.g. A/B, multi-cell, incrementality), insights and analysis, project planning, and building positive relationships with our partners. Comfortable leading highly technical analyses, which requires researching, reporting, communicating and ultimately providing decision support services and actionable insights to the business. Capability to interpret data and provide appropriate context to explain marketing performance, industry shifts, and usage across multiple platforms will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media.

Sources of data include marketing delivery and performance data including, but not limited to marketing platforms (Facebook, Google Marketing Platform, Salesforce), Adobe tools (Omniture, Audience Manager), mobile measurement partner (Kochava), purchase/subscription data. You should be comfortable pulling data via SQL queries.


Your Day-to-Day:

  • Responsible for reporting, insights, experimental design & testing, and recommendations for full funnel marketing tactics
  • Partner closely across marketing and media activation teams to develop KPIs and reporting methodologies and approaches that are aligned to campaign and brand goals
  • Develop data-informed decision making, hypothesis generation, and experimentation throughout the marketing organization
  • Scope, prioritize and lead all aspects of the planning, execution and reporting of strategic cross functional team projects
  • Define and coordinate experimentation roadmap to identify new growth opportunities for our marketing investments and partner internally or with 3rd party partners to implement
  • Oversee the project management of experimentation through all phases of development from design, implementation, data gathering, evaluation, validation, and reporting
  • Develop and lead the planning and prioritization of current and future clean room analyses
  • Collaborate with Marketing Data Integration peers to ensure dimensions and metrics in data pipelines stay in sync with business workflows powering reporting
  • Stay current with emerging trends in data science, experimentation, and predictive analytics and apply them to business challenges
  • Directly manage and support direct report(s)
  • Perform other related duties including ad hoc reporting and projects as assigned by Director


Basic Qualifications:

  • BA/BS. 4-6+experience or equivalent experience in digital marketing and analytics, web analytics, online media industry.
  • Understanding of web, native app, video measurement technology and standards
  • Proficient in SQL with a detailed understanding of data and systems' infrastructures; experience extracting data from databases using SQL
  • Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python, Looker, Tableau
  • Experience using Google Cloud Platform (BigQuery)
  • Experience using project management tools like those from Atlassian (JIRA, Confluence)


Additional Qualifications:

  • A proven track record of delivering actionable analysis and insights particularly to senior leadership
  • Ability to extract, manipulate and analyze large and complex sets of data to provide business insights across a broad range of needs and target audiences
  • Excellent communicator across all levels of the organization; able to effectively tell stories with data and present findings to a non-technical audience
  • Experience with hypothesis testing and experimentation, particularly in test design and capacity to drive conclusions from the analysis
  • Knowledge of content discovery mechanisms (algorithms) and optimization levers within multiple digital media platforms
  • Strong detail-orientation with a penchant for data accuracy and good grammar
  • Successful experience managing, developing, and mentoring
  • Very strong project management skills and effectively managing complexity of coordination in a large organization
  • Deep interest in technical aspects of data automation and integration using Google Cloud Services
  • Experience in working independently to meet deliverables with some oversight





Join the Paramount Streaming Talent Community! Get the inside scoop on life at Paramount Streaming and about career opportunities.

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.





Hiring Salary Range: $124,000.00 - 155,000.00. 


The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.


Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Nearest Major Market: Los Angeles