Senior Manager, Global Marketing Analytics

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview

Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a significant role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams! This position is responsible for leading advanced analysis, experimentation, and insight development that develop campaign strategies, creative execution, and media planning across key markets!

Responsibilities

• Own the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business collaborators
• Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
• Coordinate the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department
• Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic findings from digital creative testing across platforms
• Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
• Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data
• Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
• Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
• Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to build tactical decisions and long-term planning within the theatrical landscape
• Serve as a thought partner to internal collaborators, helping elevate data literacy and develop a culture of insight-led decision-making across the organization
  
  

Basic Qualifications

• 6+ years in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)
• Shown ability to lead, develop, and implement analytics and insights projects across U.S. and global markets
• Strong background in marketing testing frameworks, campaign efficiency analysis, and performance optimization
• Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics
• Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences
• Experience within a major studio, streaming platform, or theatrical marketing agency
• Experience leading market research or consumer insights initiatives, particularly within the theatrical space
• Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign efficiency studies
• Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
• Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
  
  

Additional Qualifications

• Bachelor’s degree or equivalent experience in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field
• Related coursework, certification(s), and/or shown analytical expertise
• Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to collaborators
• Excellent communication skills, with the ability to synthesize complex information for non-technical audiences
  
  

#LI-AD1 

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio’s iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount’s film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures’ passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.

ADDITIONAL INFORMATION

Hiring Salary Range: $120,000.00 - 145,000.00. 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.