VP Sales


Miami, FL, US, 33172




We are seeking an experienced, dynamic, and transformative individual to lead our South Florida sales team as the Vice President / Director of Sales for WFOR-TV & WBFS-TV, as well as our CBS Miami digital and streaming properties. The ideal candidate will have a proven track record of success in driving revenue growth, managing sales teams, fostering strong client relationships and being a culture-centric leader. This position offers the opportunity to play a pivotal role in shaping a future forward, innovative sales strategy and achieving revenue targets across all of our platforms, inclusive of 27 O&O Stations and Paramount Global streaming inventory. 


  • Sales Strategy Development: Develop and implement strategic and innovative multi-platform sales plans to achieve revenue targets and improve profitability.
  • Team Leadership: Lead, mentor, and motivate the sales team to drive performance and exceed sales goals. Provide guidance, support, and ongoing training to ensure the team's success. Cultivate a culture of innovation and forward thinking, encouraging team members to challenge the status quo and explore new opportunities.
  • Client Relationship Management: Cultivate and maintain strong relationships with key clients, advertisers, and agencies. Identify new business opportunities and collaborate with the team to develop customized multi-platform solutions to meet client needs.
  • Market Analysis: Stay informed about industry trends, market conditions, and competitor activities. Conduct market research and analysis to identify emerging opportunities and potential areas for growth.
  • Revenue Optimization: Implement pricing strategies, sales promotions, sponsorships, integrations, and advertising packages to improve revenue across all channels and platforms.
  • Budget Management: Develop and manage the sales budget, including forecasting, tracking expenses, and monitoring performance against targets.
  • Cross-Functional Collaboration: Collaborate closely with other departments such as research, programming, news, marketing, traffic, and operations to ensure alignment and integration of sales initiatives with overall station objectives.
  • Sports Teams Partnerships: CBS Miami is the official television partner of the Miami Dolphins and more. The VP/DOS will manage negotiations, contractual obligations and relationships with local sports teams and look for new partnership opportunities.
  • Establish and track key performance indicators to evaluate sales performance, measure progress against goals, and identify areas for improvement.
  • Compliance and Reporting: Ensure compliance with regulatory requirements and industry standards. Prepare regular sales reports, presentations, forecasts and budgets for senior management.
  • Continuous Improvement: Continuously evaluate and refine sales processes, tools, and methodologies to optimize efficiency and effectiveness.


  • Bachelor's degree preferred.
  • Proven track record of success in sales leadership roles within the broadcast media industry, with a focus on TV advertising sales.
  • Strong understanding of advertising sales principles, practices, and trends, particularly in television and streaming.
  • Excellent leadership, communication, and interpersonal expertise. Ability to inspire and motivate the team to achieve ambitious goals.
  • Strategic problem solver with the ability to drive the development and implementation of new sales initiatives, products, and services that align with our brand values and resonate with our target audiences.
  • Analytical approach with proficiency in data analysis, forecasting, and budget management.
  • Ability to thrive in a fast-paced environment while maintaining attention to detail and accuracy.
  • Strong negotiation skills and a proven ability to build and maintain relationships with clients and collaborators.
  • Proficiency in Wide Orbit, Salesforce, Microsoft Office suite, and other appropriate sales tools and technologies.
  • Flexibility to travel as needed and work evenings or weekends for client meetings, industry events, or other business-related activities.

If you are a determined sales leader with a passion for broadcast media and a desire to make an impact, we invite you to apply for the Vice President / Director of Sales position. Join us in shaping the future of television advertising and driving growth for our stations, platforms and our clients. 


CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,  CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.  


Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned. 

Nearest Major Market: Miami