Promotions Manager, CBS Minneapolis (WCCO)


Minneapolis, MN, US, 55403




Are you a transformational storyteller with a passion for captivating audiences? Do you thrive in a dynamic, fast-paced environment where creativity knows no bounds? If so, we have an exciting opportunity for you!


  • Lead and Inspire: Manage a dedicated team of writer-producers to build compelling on-air station promos, including news special reports and image campaigns.
  • Innovate and Create: Conceptualize, write, produce, and edit station image campaigns, news sweeps promos, and other innovative marketing initiatives.
  • Hands-On Production: Provide top-notch shooting and editing services for station promotional efforts.
  • Collaborative Vision: Work closely with the Director of Brand & Marketing and the team to implement creative and effective marketing strategies.
  • Content Marketing Partnership: Collaborate with the station's news department to plan and lead impactful content marketing.
  • Event Promotion Management: Take charge of promoting station events to ensure maximum engagement.
  • Inventory Oversight: Run and maintain promo inventory on station logs and handle other tasks as needed.
  • Consistency is Key: Ensure regular and predictable attendance to maintain project momentum.


  • Bachelor's degree in Radio/TV communications, production, or a related field (other relevant education will be considered).
  • 8 or more years of experience as a writer/producer in a mid-to-major market station promotion department (equivalent experience will be evaluated).
  • Strong people management abilities to encourage and guide your team.
  • Exceptional tease-writing skills with an interest in mentoring producers.
  • Proficiency in shooting promo projects and collaborating with news talent.
  • Mastery of non-linear editing, particularly with Adobe Suite products.
  • Basic graphic design skills using Photoshop, After Effects, and related programs.
  • Strong problem-solving skills with a talent for communicating innovative ideas.
  • Prior experience working in transforming ratings and demo information into effective promotional strategies.
  • A visionary problem solver with the ability to overcome challenges and deliver high-quality production results.


Join us and become a driving force in shaping our station's image and brand. Bring your creative vision to life and make a lasting impact in the world of broadcast promotion. Apply now to join our dynamic and innovative team!


CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.  


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Nearest Major Market: Minneapolis