Digital Strategist, Podcasts

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We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

CBS News is seeking a Digital Strategist, Video Podcasts to support the distribution, optimization, and growth of its podcast portfolio, with a focus on video podcasts. This role will be responsible for executing cross-platform distribution strategies, improving content performance, and managing key platform relationships to expand audience reach.

Reporting to the Senior Director, Podcast Strategy & Operations, this role partners closely with editorial, production, marketing, and sales teams to ensure CBS News video podcasts are successfully distributed and optimized across audio, YouTube, social platforms, VOD/streaming services, and podcast apps.

Key Responsibilities:

• Execute cross-platform distribution strategies for CBS News podcasts and video podcasts across audio (RSS), YouTube, social platforms, VOD/OTT services, and podcast apps
• Oversee publishing workflows across platforms, ensuring timely release schedules, accurate metadata, asset delivery, and adherence to platform-specific requirements
• Optimize content for discoverability and involvement across platforms, including titles, descriptions, thumbnails, tagging, release timing, and overall packaging
• Monitor performance across distribution channels and translate audience and platform data into actionable recommendations to improve reach, growth, and involvement
• Liaise with third-party distribution partners, including Apple Podcasts, Spotify, Netflix, and other key platforms, to manage asset delivery, content optimization, publishing requirements, and ongoing platform opportunities
• Partner with editorial and production teams to align content structure, packaging, and release strategies with audience needs and platform best practices
• Work closely with marketing and social teams to support promotional strategies around launches, clips, highlights, and ongoing franchise growth
• Coordinate with product, business, and operations teams to support platform integrations, distribution workflows, and partner-related needs
• Help develop and refine standards, workflows, and best practices for podcast and video podcast distribution across CBS News
• Serve as an internal resource on podcast and video podcast distribution strategy, platform trends, and emerging best practices

Qualifications:

• 4-6 years of experience in digital media, podcasting, audience development, or content distribution
• Strong understanding of the podcast ecosystem, including RSS distribution, podcast platforms, and audience behaviors
• Experience working with video content distribution, including YouTube and/or social video platforms
• Demonstrated ability to manage content across multiple platforms with strong attention to detail and organization
• Experience analyzing performance data and applying insights to improve content strategy
• Experience managing or supporting platform partnerships
• Background in news, media, or a fast-paced content environment
• Familiarity with CMS, podcast hosting platforms, and video publishing tools
• Strong communication and collaboration skills

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,  CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.  

ADDITIONAL INFORMATION

Hiring Salary Range: $95,000.00 - 110,000.00. 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.   

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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