Director, Activation

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview: 
Activation is a group dedicated to campaign development and execution across Viacom’s Ad Solutions. We partner with the Pitch and Creative teams to develop integrated marketing solutions that drive upfront and scatter budgets. Then, lead the activation of partner programs across all Viacom screens and networks (except BET), in collaboration with channel constituents. In addition, we manage all campaign work regarding Upfront Advertisers with sold marketing and an identified property, from pitch through activation.

As Director, you will manage client-facing activation of linear, digital and social media marketing programs for the MTV Entertainment Group. You will interact with cross-disciplinary teams including clients, media agencies, Ad Solutions, creative, production, social media, editorial, legal, and external vendors.
Directors work with Ad Solutions Account Executives to find opportunities and solve problems. They help meet company and client goals. They also lead the team for all marketing program components. This includes ideas, creation, activation, and fulfillment. You will manage specific processes. This includes vetting ideas with key departments. You will secure partner materials and assets. Additionally, you will build promotional strategies for social media. Finally, you will supervise the production of custom content on all platforms. 

Responsibilities: 

• Be the main contact for RFP responses

  • Lead creative briefings and collaborate with others

  • Review concepts with the necessary teams, create campaign elements, confirm production budgets, and help with presentations when needed

• Develop and package proactive marketing opportunities tied to show IP and cultural events utilizing insights, research, and social platform expertise

• Lead all parts of activation for your marketing programs after the sell-in

  • Managing agency and client partners

  • Work with the Creative team and other channel teams to produce and deliver content

  • Manage timelines and prepare pre-production materials

  • Represent client needs on set while overseeing the campaign launch

  • Work together with media activation and cultural intelligence teams on reporting

• Be the main contact for assigned properties and event

  • Work with the channel teams to understand their production plans and needs

  • Collaborate on sponsorship opportunities during shows and at other times

  • Show points then help prepare sales materials to pitch these opportunities

• Identify best practices to apply to the team’s day-to-day efforts

• Mentor coordinators and assistants

Basic Qualifications:

• Bachelor’s degree

• 8 + years’ experience in publisher, integrated marketing and/or agency experience

• Creative writing skills in addition to excellent oral and written communication skills

• Unique balance of disciplined strategic thinking and creative passion

• Ability to manage both up and down 

• A wizard in Microsoft PowerPoint, Excel and Word

• Well-organized, detail-oriented, ability to prioritize and multi-task

• A problem solver attitude and the desire to tackle projects with the gusto of a startup employee

• Impeccably high standards for quality work

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ADDITIONAL INFORMATION

Hiring Salary Range: $124,000.00 - 155,000.00. 

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.  This position is eligible to earn sales incentive compensation. 

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.