Director, Paid Media

Overview:

Lead our paid acquisition efforts across social and search channels. This role will oversee planning, execution, and optimization of campaigns that drive subscriber growth, engagement, and retention on an international level.

The ideal candidate has extensive experience leading large-scale paid media investments within the streaming/entertainment industry or in a leading media agency environment, scaling campaigns, managing cross-functional collaborators, and building high-performing teams. This is a high-impact leadership position that requires a balance of hands-on channel expertise, analytical rigor, and team management skills.

Responsibilities:

• Lead the paid media strategy across social (Meta, TikTok, Reddit, SNAP) and search (Google Ads, Microsoft Ads) channels, with a focus on customer acquisition and growth.
• Oversee the planning, execution, and optimization of multi-million-dollar media campaigns across search and social platforms.
• Lead testing strategies (creative, targeting, bidding) to identify growth opportunities and improve value.
• Ensure campaigns are launched on time, with accurate budgets, tracking, and reporting in place & own forecasting, pacing, and reporting for paid social and search budgets.
• Collaborate with analytics, creative, lifecycle, product marketing, and finance teams to ensure paid media strategies align with broader business objectives.
• Work closely with content marketing and title marketing to support show launches and evergreen subscriber growth initiatives.
• Partner with external vendors, agencies, and platforms to improve effectiveness and secure alpha/beta opportunities.
• Lead, mentor, and grow a team of paid media specialists, providing guidance and professional development.
• Lead in innovating the team’s Mar-Tech stack, ensuring that best-in-class products are being used across channels.

Basic Qualifications:

• BS/BA in related field preferred
• 8+ years of experience in paid media, with significant focus on paid social and search campaigns.
• Proven success managing large-scale, multi-million-dollar budgets and optimizing spend for growth.
• Deep understanding of the streaming industry, subscription models, or extensive agency experience handling entertainment or consumer tech clients.
• Strong knowledge of paid media platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads) and their role in the acquisition funnel.
• Experience leading and developing teams of paid media professionals.
• Highly analytical with expertise in A/B testing, attribution models, and campaign measurement.
• Strong communicator with experience presenting performance insights and strategy to senior leadership.
• Proficient in adapting to a high-speed, diverse atmosphere with fluctuating tasks.

Additional Qualifications:

• Master’s degree or equivalent experience in a related field (is a plus).
• Experience in standard analytics platforms (Adobe Analytics, Google Analytics, Tableau, Looker)
• Deep understanding and expertise in Excel, PowerPoint, Google Drive
• Knowledge using Media Mix Models / Incrementality testing to optimize campaign performance
• Strong level understanding of campaign types for all major vendors in the space (Search, Performance Max, App, Demand Gen, ASC, SPARK, etc)
• Working understanding of project management solutions (Airtable, Confluence, Jira, etc) and in SA360 / CM360

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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