Director, Social Media Analytics, CBS


New York, NY, US, 10036

New York




Overview & Responsibilities:

We are seeking someone to lead the social media analytics function at CBS and work with teams across Marketing, Content Production/Editorial, Research, and Business Strategy! Manage the social media narrative for company stakeholders across a wide array of social platforms. This role reports to the SVP of Paramount Global Digital & Social Media Analytics.


This individual will be responsible for contributing to in-depth analysis of performance and trends on social platforms including competitive intelligence, case studies, and supporting management in the development of overall digital strategies. They will lead primary and secondary research efforts with the goal of providing recommendations towards opportunities to grow engagements across CBS Shows, News & Sports. The ideal candidate is naturally curious, thoughtful, and a strategic problem solver who is skilled at connecting the dots to bring a holistic perspective to the business. This role requires analytical creativity and a desire to proactively problem solve in efforts to stay ahead of the ever-changing social media landscape. This role is hybrid requiring 2 days in office.


Responsibilities include but are not limited to:

  • Lead the reporting and communications of CBS performance and provide continuous POV and thought leadership on the competitive media industry and social media landscape
  • Support the development of custom content, editorial voice, and audience growth
  • Create thoughtful and innovative research solutions based on the stakeholder’s objectives/ requirements
  • Start-to-end ownership of reports, presentations, and other deliverables to provide strategic recommendations for CBS
  • Manage a team providing guidance, coaching and feedback, performance management, and day-to-day oversight of projects including directing, assigning, and prioritizing work

Basic Qualifications:

  • 7+ years’ experience in social analytics
  • 2+ years’ supervisory experience leading a team
  • Highly proficient with social media monitoring tools (Twitter Analytics, Facebook Insights, YouTube Analytics, ListenFirst, etc) and social listening tools (Talkwalker)
  • Expert in data manipulation and visualization: Excel, PowerPoint, and Tableau, Power BI, Looker, Domo or Cognos
  • Knowledge of social media management tools (Sprinklr)
  • Ability to turn complex/intricate data analyses into clear, easy-to-understand “story-telling” presentations and other deliverables

Additional Qualifications:

  • Strong strategic problem solver, with a passion for television and digital media, and a willingness to learn and work with others
  • Passion & curiosity about social media platforms and emerging technologies
  • Strong presentation skills with the ability to communicate research effectively to both small and large groups
  • Experience in Python, SQL, R is a plus
  • Passion for content, pop culture and trends
  • Familiarity with the social landscape and competitive analysis
  • Experience presenting complicated data to senior executives with varying levels of analytics experience
  • Highly organized and extremely detailed with the ability to work under pressure, set priorities, handle multiple projects, and meet tight deadlines



Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.




Hiring Salary Range: $140,000.00 - 165,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.


Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City