Director, Social Media


New York, NY, US, 10019

New York



CBS News is seeking a dynamic and hardworking social media professional to join our intrepid, fast-paced digital media social team in a leadership position and oversee social media producers in the production of articles, videos and share language to grow the CBS News brand on various platforms!


The ideal candidate will be proficient in the standard processes of Facebook, Twitter, Instagram, TikTok and YouTube, as demonstrated by their active social media profiles and portfolio of work. They will need to understand the most current content strategies used by these platforms and be equipped to create videos, articles, headlines and share language that best play to each of those platform strategies. Qualified candidates will have experience covering breaking news and the proven ability to write thoughtful, catchy and accurate language on news in a variety of topics. They need to be able and willing to work newsroom hours, which include nights, weekends and holidays. Experience managing a team, identifying which trending stories are worth pursuing, giving productive mentorship and strategically navigate problem solving situations on the fly is a must. They also need flawless editorial judgment and the ability to work with high-powered talent.


The duties of the Director, Social Media will include, but will not be limited to:

  • Analyze social data and analytics to make decisions and inform strategy
  • Identify and assign trending stories of value to social producers
  • Identify which segments will work as social video, which as articles and which as both
  • Edit social videos, headlines and share language submitted by producers on the team
  • Give guidance on best practices and strategy for the numerous social platforms
  • Provide direction on scripts and composition
  • Copyedit social language
  • Conceptualize special social-first projects for anchors and correspondents, then see them through to fruition
  • Manage schedules, pitches and personnel issues as they arise
  • Participate in interdepartmental brainstorms, offering feedback from a social perspective


Candidate qualifications:

  • 8+ years of social media experience and/or experience in a digital or broadcast newsroom

  • Strong social media skills with demonstrated portfolio of work
  • Ability to multitask and perform at the highest levels under stress and tight deadlines
  • Great teammate who is able to work with a diverse group of people
  • Deep familiarity with social media audiences, standard processes and analytics
  • Strong writing and editing skills with demonstrated portfolio of published work
  • Proven leadership skills
  • Adaptable hours including evenings, weekends and holidays
  • Degree or equivalent experience in journalism, communications or related
  • Strong writing, grammar and AP style background
  • Strong news judgment and instincts

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.  




Hiring Salary Range: $100,000.00 - 130,000.00. 


The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.


Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City