Director, Subscriber Growth Forecasting, Paramount Streaming
New York, NY, US, 10036
#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
Overview:
The Director of Subscriber Forecasting will lead the development and optimization of forecasting models for subscriber growth, churn, and lifetime value (LTV). Based out of New York City, this role serves as a strategic liaison across Data Science, Marketing, Finance, and BI teams, ensuring reliable projections, informed decision-making, and optimized marketing investments. This role will help with strategic initiatives, including national and targeted promotions. The ideal candidate combines analytical expertise with well-developed cross-functional collaboration skills to drive business impact.
Apply now and join our team!
Responsibilities:
- Own Paramount+ subscriber forecasts and measure performance, including subscriber acquisition by cohort and short and long term subscriber retention in close collaboration with the Data Science, marketing, and finance teams to help model revenue and future growth trends
- Lead process to collect and evaluate model inputs across acquisition, retention, and partnership leads to incorporate all perspectives and examine how different promotions and platforms impact the business
- Analyze subscriber growth and churn to identify factors that drive performance, describe reasons for variance to plan, and identify potential levers to accelerate business growth
- Collaborate with the Data Science, Title Marketing, and Paid Media teams on developing and maintaining forecasts for new starts, churn, and subscriber base
- Act as the key liaison between Marketing, Finance, BI, and Data Science teams to ensure alignment on subscriber goals with a seamless forecasting process
- Develop platform-level forecasts and allocate marketing budgets using Market Mix Modeling (MMM) to optimize performance across channels
- Provide regular updates on weekly and monthly reporting on pacing, actuals vs. goals, and forecast accuracy
- Partner with BI teams to automate reporting and dashboards for the executive team
- Develop promotional scenarios with incrementality goals. And perform post-promotion assessments against business case goals to measure impact
Basic Qualifications:
- Bachelor's degree in Business, Economics, Data Analytics, or related field; MBA preferred
- 8+ years of experience in forecasting, analytics, or strategic planning within subscription-based or media businesses
- Solid proficiency in forecasting methodologies, statistical modeling, and scenario planning
- Proficient knowledge of retention cohorts and curves
- Advanced Excel skills; experience with BI tools and data visualization platforms (e.g., Tableau, Power BI)
- Proficiency in writing and optimizing SQL queries to extract, review, and manipulate data
- Exemplary communication and stakeholder management skills
- Curiosity for user experiences powered by machine learning, algorithms, and recommendation systems
- Experience working with multi-platform products on mobile, web, and OTT
Additional Qualifications:
- Experience working in the digital streaming domain
- Knowledge of machine learning techniques and predictive modeling
- Ability to develop scripts in Python (or similar languages such as R) for data manipulation and modeling
- Capability to work in a dynamic and constantly changing environment
- Analytical and strategic thinker with solid business acumen
- Highly collaborative and able to work across multiple teams and priorities
- Detail-oriented with a focus on accuracy and continuous improvement
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
ADDITIONAL INFORMATION
Hiring Salary Range: $156,000.00 - 200,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City