Manager, Paid Partner Marketing

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, and we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is…YOU! Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees. You fuel our culture of purpose, passion, and collaboration. We’re in this together.

Overview

Join our Paramount International Streaming Team! Paramount delivers premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people. Paramount is home to a premier global media brand that builds compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. This includes Paramount streaming offering across both paid, with Paramount+/CBS All Access, Showtime, and free with PlutoTV. Paramount media networks include Nickelodeon, Comedy Central, MTV, VH1, Paramount, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe and Paramount Channel.

The International Streaming Marketing team is looking for a Manager of Connected TV (Paid) Marketing to work on the growth of the Paramount+ (SVOD) streaming service in multiple global markets. The ideal candidate will be proficient in both Digital and Traditional media and their underlying metrics. The role will require collaboration with internal and external collaborators to develop, implement, and validate on-device marketing that supports the Paramount International Streaming Team’s goals.

Responsibilities

• Plan and lead all aspects of paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post-campaign recap and analysis
• Work with the key Paramount Central Marketing teams to identify new marketing tactics to drive engagement, sign-ups, viewership, and first to market opportunities
• Analyze data provided by OTT device partners and provide recommendations and insights, acting as inhouse expert on assigned partners
• Partner across Paramount International Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate takeaways across teams
• Work with Director of Connected TV (Paid) Marketing to ensure efficiency across all campaigns, optimizing lines and reallocating spend as applicable to meet goals
• Help develop creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns

Basic Qualifications

• Bachelor’s Degree
• 4+ years experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns
• Experience working with CTV (Samsung/Tizen, LG, Vizio, Hisense, etc) and OTT (Amazon Fire TV, Roku) partners
• Proven track-record of planning & leading media campaigns and clearly communicating progress and results
• Understanding of media Key Performance Indicators and how they relate to lifetime consumer metrics
• Previous hands-on experience with digital marketing campaign set up and optimization
• Experience using data and key performance indicator metrics to monitor and measure performance, measure efficiency, and plan ongoing improvements to media campaigns
• Strong understanding of standard reporting suites (Adobe or Google Analytics) and Excel is a requirement

Additional Qualifications

• Strong curiosity about entertainment and media, streaming content
• Ability to derive significant insights from media campaigns and articulate findings
• Excellent interpersonal skills and ability to cultivate positive relationships cross-functionally
• Experience in digital subscription services and/or digital retail, e-commerce
• Capacity to work in a fast-paced and constantly changing environment
• A data-driven approach to projects, with experience analyzing and reviewing results
• Excellent oral and written communications skills in English, additional languages a plus
• Media agency experience a plus

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $74,400.00 - 76,600.00. 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.