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Campaign Project Manager

33762

New York, NY, US, 10016

Marketing
New York
Full-Time
Hybrid

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

About Us:

The Marketing, Data & Operations organization plays a central role in the Paramount Streaming Group, responsible for the Consumer & Growth Marketing, Data & Insights and Business Operations for Pluto TV & Paramount+ at the cornerstone of growth across the free and pay streaming markets! 


Overview:

The Central Project Management Office (PMO) within the Marketing, Data & Operations organization, is a team that serves as the throughline (with the combination of project and program management) supporting the organization’s diverse functions and touch points into Paramount+ and Pluto TV. We are at the cross-section of several functions, including (but not limited to) Consumer & Creative Marketing, Marketing Production, Content Strategy, Data & Insights group, Content, Business and Ad Operations, Podcasts, Marketing Acquisitions & Campaign Services, Audience Strategy & Search and more, all anchored around our Paramount+ subscription streaming service and Pluto TV, our ad-supported streaming service. 

 

Role Details:

The Paramount+ Campaign Project Manager supports campaign and creative planning, drives end-to-end project management and tracking of a marketing campaign, and provides cross-functional support to ensure cohesive, integrated workflows, and communication throughout the lifecycle of the campaign. The campaign project manager will also work cross-functionally with program marketing, brand leads, creative directors, marketing production and operations, agencies, brand partners, design, content strategy, partner marketing, social, PR, and the product team to ensure teams are working in concert with one another to hit key campaign benchmarks. The Campaign Project Manager will be responsible for managing the production process & project management for all promotional assets needed by our domestic and International teams. We are looking for a highly collaborative individual who has demonstrated marketing and creative operations/production experience, leading complex projects and campaigns in a matrixed organization, helping launch them on time and on budget. This means that you are goal-oriented, adept in production and a creative operations expert, and thrive in a fast-paced environment that requires you to bridge competing priorities amongst cross-functional partners, all while allowing and providing consumer marketing, creative and production teams the room needed to focus on strategy and creative media asset development.


Role and Responsibilities:

  • Lead all aspects of campaign workflows from green light to final delivery
  • Lead/drive and track multiple 360-degree marketing campaigns and complex creative timelines simultaneously for Paramount+ originals and brand campaigns.
  • Work with agencies and marketing teams to assess initial requests for information, project parameters, priority scheduling, and creation of all deliverables against established deadlines and marketing strategies.
  • Ensure the internal Creative and Production teams have all of the information and resources required to start a project prior to kick-off, following up with and arranging communications with partners as needed.
  • Set, track, and distribute campaign and production timelines based on integrated workflows, and individual asset needs, to help manage teams toward key campaign achievements - adjusting to avoid time-sensitive bottlenecks and enable pivots as needed. Applying contextual workback schedules for all in-house and vendor related production of campaigns, for large volumes of content that span the full range of marketing deliverables, including logos, key art, trailers, shoots, high-impact digital media, print, press, social, linear and digital video creative deliverables.
  • Maintain clear project tracking, status, risk assessments in project management systems.
  • Manage workflow globally as needed by identifying issues early and suggesting workable solutions, weaknesses in current systems, processes and tools and work to improve them.
  • Maintain oversight of deliverables status and facilitate routing through creative, approvals, A/V, and finishing while ensuring all assets are targeted to deliver on time and on budge, capturing screenshots of live placements; Alerting campaign team and leadership of any variations to schedule.
  • Lead meetings, drive agendas and cross-functional communication, share recaps and next steps.
  • Maintain Campaign Project Management tools with the latest campaign and project achievements, direction and strategy, and production status as a resource for the business.
  • Develop and maintain key relationships with internal & external partners, driving a culture of collaboration to create achievable and measurable project plans.


Key Projects:

  • Partner with agencies and creative and marketing teams within Paramount as well as externally to oversee successful launches of Paramount+ Originals and Paramount+ brand campaigns. Ensuring campaigns are delivered on time and in scope with the capacity of our team and partners in mind.
  • Develop project and campaign timelines, communication cadence, and review and delivery process for creative coming from external creative agencies and in-house teams.


Required Qualification:

  • BA/ BS in Business, Marketing, Production or related field
  • An MBA or Master’s Degree a plus 
  • 2+ years working in 360 campaign project management with experience in digital marketing, creative production, post-production or a creative operations role, preferably at a subscription streaming service, entertainment studio, network or agency
  • Proven history of leading complex projects and campaigns with tight deadlines and multiple dependencies across numerous groups, with fluency in production processes & general creative production timelines with the ability to effectively collaborate with partners when compressed timelines put project timelines at risk and help work towards workable solutions
  • Fluency with design, video and digital file specs, including key art, print, video, social, as well as experience in working closely with agencies and partners on large linear media buys
  • Adaptable, flexible and able to change gears quickly and nimbly when changes happen to processes and project
  • Experience managing campaign lifecycle applying task and workflow management tools such as Asana, Jira, CODA, Monday.com or similar
  • Familiarity with digital asset management systems, AirTable, Google Suite, Frame.io a plus
  • Superb verbal and written communication skills to relay information simply and clearly to creative marketing and cross functional departments
  • Can see the big picture and strategy and how seeming disparate pieces of information may align, while also being laser-focused on the small details
  • Calm, balanced, level-headed, and collaborative in nature

 

#LI-Hybrid

 

 Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City