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Director- SEO, Streaming

32781

New York, NY, US, 10036

Technology
New York
Full-Time
Hybrid

CBS, a subsidiary of Paramount Global, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry’s most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.

 

 

 

The Marketing Acquisition & Campaign Services (MACS) team is a performance driven digital marketing team that provides in-house strategy, activation, operations, and analytic support to brands across all Paramount Global. This includes leading all aspects of the implementation of technology and capabilities across the company’s streaming portfolio.  As Director of SEO for the MACS team, you will be reporting directly to the VP of Operations. This role will be responsible for overseeing the execution of, and performance reporting for, our SEO strategy across ParamountPlus.com, Showtime.com, and Pluto.TV (domestic and international versions of each). 

 

Work in conjunction with other members of the marketing, product, and technology teams to prioritize tasks and strategies. The position will be an internal subject matter expert for all aspects related to organic search and be the point person for SEO initiatives for streaming products. The ideal candidate wants to work for Paramount Global’s portfolio of strong brands, has a passion for delivering comprehensive solutions for our client's business objectives, enjoys working in a fast-paced team environment and thrives in quick-changing and non-traditional media outlets.


RESPONSIBILITIES:

  • Help to prioritize and lead an SEO-first strategy for streaming platforms, Incorporating organic search philosophy, attributes, and optimization opportunities at all stages of content introduction and product adjustments
  • Operate as an extension of the streaming content and product teams to provide recommendations and implement strategies in coordination with SEO goals – general and keyword-specific
  • Handle all metadata creation, internal linking recommendations, and necessary day-to-day adjustments
  • Prioritize and translate technical recommendations to the engineering team and communicate progress
  • Conduct ad hoc SEO audits as needed, including measuring keyword positions, search volume, and overall site visibility and ranking using defined SEO tools
  • Manage SEO training sessions and serve as the point of contact for all SEO matters both internal and external
  • Ensure that brand and business strategies are accurately aligned with performance, optimization goals, and technical requirements
  • Lead internal teams to set priorities and drive on-site optimization
  • Lead all SEO resources as applicable to technical/site architecture attributes, content optimization, link acquisition/management, and app presence
  • Keep pace with SEO and digital marketing industry trends and developments


REQUIREMENTS: 

  • Understanding all major search crawlers operations and how to fix any issues that may arise for those crawlers
  • A clear grasp of major search engines render sites and how to address any rendering issues
  • Able to apply 3rd party tools to crawl sites manually and then identify and fix any found issues (e.g. Screaming Frog SEO Spider)
  • Experience with Schema.org data and how to use it for different types of search results, including video
  • Understanding of the importance of page signals and their prioritization, including for international content
  • Experience with researching and diagnosing site problems and then efficiently communicating to the appropriate product team how to resolve the issue.
  • Able to effectively identify important optimization opportunities and communicate to key decision makers why they need to be added to the product
  • Able to monitor the health of sites, using 1st party resources as well as third party tools (e.g. Little Warden, etc)


QUALIFICATIONS:

  • Bachelor’s degree or Similar professional experience
  • 5+ years of experience in SEO, preferably in the Streaming or Entertainment industries
  • Willingness to continually monitor and educate oneself on the search and streaming industries
  • Proficient in HTML / CSS and a deep understanding of how JavaScript-based front-end frameworks and libraries affect crawling and rendering for search engines
  • Attention to detail and the ability to optimally multi-task
  • Effective communicator able to present complex and highly technical topics to all levels of leadership
  • Excellent analytical, organizational, project management, and time management skills
  • Significant knowledge of the fundamentals – content, technical, and reputation SEO pillar
  • Ability to lead and develop teams

 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City