Publicity and Marketing Manager, new Latine/Latinx/Hispanic imprint at Atria


New York, NY, US, 10020

New York





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Atria Books is launching a new imprint!


The Latinx/Latine focused imprint will publish a range of bestselling fiction and non-fiction from authors including John Leguizamo, Reyna Grande, Luis Jaramillo, Luis Rodriguez, and more. 

The ideal candidate will have 5+ years' experience in collaboration with English and Spanish language media and social media, having formed close relationships with influencers and journalists that serve book lovers in Latinx and Spanish-speaking markets.  Any experience working on major commercial fiction and personality driven book campaigns, especially in achieving distinctions for titles including Indie Next and LibraryReads selections, would be considered especially valuable.  Ideally, this candidate also possesses both journalistic and social media content creation skills and experience, is an out-of-the-box creative thinker, can strategize about marketing plans in post-publication phases as well as for pre-publication phase, and is adept in creating advertising and marketing copy for assigned titles.

The Publicity and Marketing Manager will be responsible for planning and executing title publicity and marketing plans for key priority titles and bestselling authors in multiple genres. They will also take an active role in social media content creation. The ideal candidate will have clear written and verbal communication skills, an acute attention to detail, and excellent data analytic and keen organizational skills. The Marketing Manager works closely with Atria’s marketing and publicity team and reports to the imprint’s director. 


•    Conceptualizing and balancing a full-scale publicity campaign, which will combine major media outreach with Latinx-targeted media outreach in Spanish and English. 
•    Conceptualizing and executing outreach to booksellers, librarians, consumer book reviewers, book clubs, and online influencers for cross-promotion and giveaways
•     Conceiving and executing multi-tier marketing campaigns, with an emphasis on digital and social strategy
•    Advising authors on their online presence via email collection, social media, etc.
•    Optimizing campaign outcomes via advertising plans, where appropriate, and communicating these plans with internal and external stakeholders
•    Working with the rest of the marketing team on social media, including post preparation and scheduling, fan and follower interaction, outreach to micro-influencers and genre specific influencers, long-term strategic marketing initiatives, and partnership opportunities where appropriate
•    Handling author and agent communication for each of the assigned titles, and working to create post-publication plans for key titles.
•    Coordinating e-mail marketing strategy, content marketing, academic marketing, and video production with the Simon & Schuster corporate digital marketing group

•    Excellent editorial skills and ability to write custom pitches in English and Spanish to different types of media
•    Relevant experience in publicity, marketing, and book publishing. Must have strong English and Spanish language media contacts. 
•    Ability to work independently, prioritize effectively, and meet deadlines
•    Superb verbal and written communication skills, and confidence in presenting to internal and external stakeholders, including prospective authors and literary agents
•    Interest in and enthusiasm for book publishing and marketing
•    Proficiency in Excel, PowerPoint, social media platforms, as well as general computer skills
•    Understanding of the ever-evolving social and digital media landscape
•    Proven success in consumer-facing campaign planning, digital marketing, and/or social media



Simon & Schuster has been named to Forbes magazine list of “America’s Best Mid-Size Employers 2022.”

Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. 
For more information visit our website at





The annual salary for this position is $75,000.00 - $75,000.00 


The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.


Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


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Nearest Major Market: Manhattan
Nearest Secondary Market: New York City