Senior Director, Digital Marketing, SMB Marketing, Paramount Advertising

40324

New York, NY, US, 10036 San Francisco, CA, US, 94111

Marketing
New York
Full-Time
Hybrid

  

 

 

At Paramount, we’re revolutionizing how small and medium businesses advertise on TV and Connected TV (CTV). Our groundbreaking Self-Serve Ads Platform empowers, businesses of all sizes to effortlessly build impactful advertising campaigns, reaching audiences through the power of television and streaming. As the department’s first Digital Marketing leader and an expert in scaled marketing, automation strategy, data, and infrastructure, your focus will be on delivering measurable results in SMB customer acquisition, lifetime value and retention. You will craft the technology and channels for launching, optimizing, and scaling cross-channel business marketing campaigns. The ideal candidate has a deep understanding of scaled marketing, marketing automation, the B2B customer experience and is eager to build from the ground up.


KEY RESPONSIBILITIES:

 

  • Develop and implement strategic scaled marketing plan across multi-channel surfaces (email, website, ads UI notifications, ads, partners) to grow and retain SMB customers
  • Lead audience segmentation, targeting, set-up, content creation, deployment, reporting ongoing testing and optimization of campaigns
  • Deliver data-driven, actionable analysis; set and measure against targets, and coordinate reporting and performance of initiatives
  • Optimize user onboarding, engagement, and time to value, and continuously improve programs and channels through new surface areas, experiments and A/B tests
  • Lead experiments through the full journey of ideation, planning, content creation, launch, and iteration
  • Conduct and incorporate strategic product, market, and customer analyses to uncover high-potential user segments, identify new growth drivers or opportunities for improvement, and leverage new emerging channels to accelerate user time to value and speed to monetization
  • Work collaboratively with Marketing and Product peers to align relevant product launches and marketing initiatives into each customer program or campaign


Basic Qualifications:

 

  • Proven experience (10+ years) developing scaled B2B marketing strategies and successfully driving campaigns across digital channels and marketing automation platforms (e.g., Eloqua, Iterable, Marketo, HubSpot)
  • 4+ years of Sales Marketing Cloud and Pardot experience required (certification preferred)

 

Additional Qualifications: 

 

  • Data-driven and customer-centric leader who aligns strategy and vision to proven customer needs
  • Able to build and lead the foundational strategy of various digital marketing channels in close collaboration with cross-functional teams
  • Ambitious problem-solver capable of driving toward a solution in new or complex challenges
  • Skilled in project management, capable of leading and running multiple projects simultaneously
  • Bachelor’s degree in Marketing, Business Administration or related field.

 

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Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

 

ADDITIONAL INFORMATION

 

Hiring Salary Range: $124,000.00 - 155,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.  This position is eligible to earn sales incentive compensation. 

 

https://www.paramount.com/careers/benefits

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City