Senior Manager, Sports Social Media

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We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Job Posting Title: Sr Manager, Sports Social Media (Paramount+)
Department: Entertainment
Location: Burbank, CA/

Role Details:
Our team at Paramount+ is looking for a Sr Social Media Manager to help shape and execute the sports social strategy as part of the broader Paramount+ digital ecosystem. This role is pivotal in leading the day-to-day planning and execution of sports campaigns (UFC, NFL, UEFA, Masters, Zuffa Boxing), creative ideation and production, and working in close partnership with Sports Marketing and other internal and external stakeholders.

The ideal candidate has prior experience working in digital marketing and/or social media, forging partnerships with colleagues across divisions, has a personal interest in sports, and is passionate about the intersection of sports and entertainment. 

This position reports to the Sports Social Strategy Lead on the Paramount+ Brand & Audience Development team.

Responsibilities
●    Craft and execute innovative, data-driven social content strategies across platforms (Facebook, X, Instagram, TikTok, YouTube, etc.)
●    Manage an ongoing pipeline of social content projects, collaborating closely with internal and external creative teams on the development of bespoke social assets.
●    Plan the release of, and schedule campaign assets, according to existing channel strategies.
●    Bring a creative mind to frequent brainstorming sessions to pitch new sports-themed social content ideas and campaigns that you will lead from ideation to execution.
●    Consistently refine and optimize content and formats to iterate and leverage social insights and data.
●    Track against social team KPIs and goals to ensure content produced helps to achieve growth and engagement goals, creating social recap reports and presenting key findings to executives and stakeholders.
●    Collaborate with Paramount+ teams across video, design, sports marketing, and PR to develop innovative social creative and ensure best practices are employed across all assets. 
●    Partner with brand social teams across Paramount Global and represent the Paramount+ social team in frequent meetings and planning sessions 
●    Supervise social media coordinators and help develop training & growth plans to foster talent.
●    Study competitor strategies, industry trends, and new product features to ensure Paramount+ stays ahead of the curve

Qualifications:
What you bring to the team:
You have –
●    BS/BA or equivalent work experience
●    5-7+ years experience producing custom social content and managing brand social accounts, preferably in entertainment.
●    Expert project management skills, including: the ability to work against tight timelines with flexibility and creative thinking to adjust on strategies and content development when necessary.
●    Experience developing and creating visuals and videos optimized for sharing.
●    Deep understanding of publishing on various social platforms and nuances of the end-user experience on each.
●    Must be detail-oriented and a stickler for grammar and consistency in voice.
●    Must be able to see the broader picture of sports and social as they relate to the streaming industry..
●    Passionate and knowledgeable about sports (particularly NFL, soccer and combat sports like UFC and Boxing), television and pop culture. 
●    Great communication skills and ability to articulate concepts, strategies, and speak to all levels of management.
●    Ability to synthesize and leverage audience data to develop content quickly against social trends.
●    Collaborative thought-leader with a demonstrable commitment to fostering an inclusive and productive work environment.
●    Must be able to provide samples of prior work.
●    Must be regularly available to work evenings and/or weekends to cover live sporting events.

You might also have–
●    Experience directly supervising social media professionals 
●    Previous entertainment or sports experience
●    Previous agency experience
●    Familiarity with social publishing tools (native and 3rd party, e.g., Sprout, Sprinklr, etc.)
●    Working knowledge of Photoshop/Canva/basic design skills
●    Keen eye for visual storytelling through photo and video, with ability to use photo and video editing tools to self-serve on content for distribution (working knowledge of Photoshop/Premiere)

-    

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $85,600.00 - 115,000.00. 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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