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Senior Marketing Manager, Acquisition

34425

New York, NY, US, 10036

Marketing
New York
Full-Time
Hybrid

 

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Paramount Global. 

Noggin by Nick Jr. is a leading learning service for families with preschoolers. We deliver streaming and interactive learning content that helps young kids develop skills, knowledge, and passions through play with the characters they love. We also help parents help their kids thrive. A direct-to-consumer offering available on 10+ platforms, Noggin reaches families in the domestic market through standalone mobile apps, connected TV apps, and add-on channels. We are building a team of highly motivated individuals who are eager to work in a startup-like environment within a large media company. We need innovators and self-starters who are passionate about playful learning and comfortable working in a fast-paced, creative-led organization.

 

The Growth Marketing Team at Noggin is currently searching for a dynamic Senior Marketing Manager, Acquisition who can help plan and execute our efforts across a broad array of acquisition opportunities, including search, display, video, app acquisition, and more. The role involves hands-on marketing as well as collaborating on cross-functional initiatives, working with product, creativity, and analytics. We need a data-driven growth marketer who can optimize current marketing initiatives and explore greenfield opportunities to grow the business.

 

Work Model: This role is hybrid and will require 1-2 days per week working from our NYC or LA office. reporting to the  Director of Acquisition Marketing.

 

Responsibilities
●    Work within an acquisition marketing team and with external ad agencies to strategize and execute acquisition marketing campaigns driving subscriber growth. Manage several online and offline marketing channels such as paid search, programmatic display, television, partnerships, and more.
●    Manage and mentor one direct report. 
●    Efficiently deploy acquisition budget to maximize acquisitions volume, lower CAC, and drive higher LTV.
●    Analyze tests and make recommendations for future testing/optimization across paid channels (testing marketing variables including offer, copy/messaging, targeting and segmentation, and creative).
●    Analyze metrics on an ongoing basis to ensure that campaigns are improving return on ad spend - focus on finding and driving high quality subscribers.
●    Explore new channels for potential growth marketing opportunities, including both performance and upper-funnel tactics.
●    Ensure brand message and core points of differentiation are conveyed across all digital touchpoints.
●    Stay current on which tactics and tools are new and emerging to improve our performance.

Qualifications
●    5+ years of acquisition marketing experience
●    Expert in one or more of the following acquisition channels: paid search, programmatic display, app acquisition 
●    Track record of taking a data-driven approach to marketing, with experience analyzing and reviewing results
●    Excellent oral and written communications skills with strong attention to detail
●    Ability to foster positive relationships cross-functionally
●    Ability to multi-task and adapt to a challenging, fast-paced environment with multiple priorities and partners
●    Bachelor’s Degree


 

 

ADDITIONAL INFORMATION

 

Hiring Salary Range: $100,000.00 - 125,000.00. The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

 

https://www.paramount.com/careers/benefits

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City