Senior Vice President, Digital Ad Sales - BET Networks


New York, NY, US, 10036

New York



BET Networks is a leading media and entertainment company at the forefront of the digital streaming revolution. With a diverse portfolio of brands and a commitment to innovation, we are dedicated to shaping the future of digital media! 


Position Overview:

BET is seeking a dynamic and experienced Senior Vice President of Digital Ad Sales to lead our advertising sales efforts across our various digital platforms. The successful candidate will drive revenue growth by developing and executing strategic sales initiatives, forging key partnerships, and delivering best-in-class advertising solutions to our clients.


Key Responsibilities:


  • Lead and manage the digital ad sales team, providing strategic direction, mentorship, and support to achieve revenue targets and business objectives.
  • Develop and execute comprehensive sales strategies to maximize advertising revenue across existing and emerging digital platforms, including Streaming/SVOD, FAST/AVOD, social, web and mobile.
  • Cultivate and maintain strong relationships with advertising agencies, brands, and media buyers, serving as a trusted advisor and strategic partner in meeting their advertising objectives.
  • Identify and pursue new business opportunities, including partnerships, sponsorships, and innovative ad formats, to drive revenue growth and market expansion.
  • Develop groundbreaking sponsorship opportunities that resonate with both proactive and reactive/RFPs, showcasing the unique essence of BET Networks
  • Showcase the strengths of our brands by crafting compelling sales collateral, sponsorship offerings, and targeted activities tailored to Media Decision Makers.
  • Develop sales tools and materials to meet evolving business needs, including strategic narratives, content development, and graphic design direction.
  • Stay abreast of emerging technologies and industry developments in digital advertising, identifying opportunities to innovate and differentiate our offerings in the marketplace.


Basic Qualifications:



  • Bachelor’s degree in Business, Marketing, Advertising, or a related field
  • 10+ years of experience in digital media sales, with a focus on digital advertising


Additional Qualifications: 



  • Proven track record of success in driving digital ad sales revenue ($50 million or more), exceeding targets, and building and leading high-performing sales teams.
  • Deep understanding of digital advertising ecosystem, including programmatic advertising, audience targeting, ad formats, and measurement metrics.
  • Strong network of relationships with advertising agencies, brands, and media buyers, with a demonstrated ability to cultivate and maintain strategic partnerships.
  • A strong understanding of black culture and insights, ensuring our offerings resonate authentically with our audience.
  • Excellent leadership, communication, and negotiation skills, with the ability to influence and collaborate effectively across all levels of the organization.
  • Strategic thinker with a results-driven mindset, capable of developing and executing innovative sales strategies to drive business growth and market leadership.
  • Demonstrated ability to be a team player, contributing positively to group dynamics and fostering a collaborative atmosphere.
  • Analytical mindset with proficiency in data analysis tools and techniques to inform decision-making and optimize sales performance.



The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. 




Hiring Salary Range: $300,000.00 - 375,000.00. 


The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.  This position is eligible to earn sales incentive compensation.


Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City