Vice President, Paramount TV Marketing, BET

Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

Overview: 

This role is a part of the broader Paramount TV Marketing Organization with specific focus on the BET brand. As a Vice President of 360 Consumer Marketing & Brand Strategy at PTV/BET Networks, the ideal candidate will be responsible for the development and execution of marketing strategies to drive awareness of and engagement for BET programming and Brand initiatives. The main objective of the marketing strategy and in-market plans will be to drive viewership, consumer engagement, while delivering unprecedented brand love for the BET brand. 

Key focus areas for the role include developing show launch strategies, leading brief development, and building winning cross functional launch plans that include partnerships with insights, paid media, brand creative studio, digital/social marketing, show experiential, and performance research. The role will also be integral to developing bold and disruptive ideas to further build the BET brand on a local, national, and global basis.

The role will report directly to the EVP of Marketing BET Networks. The ideal candidate will be a skilled and creative marketing professional with robust analytic, strategy, media, and project management skills. One who has a disruptive and curious nature, as well as the ability to solve problems creatively and autonomously will be welcomed to a high performing and dynamic team that is focused on doing meaningful work that matters.

Responsibilities: 

• Development and execution of BET brand strategies designed to drive brand health and love for BET
• Operate as the connective tissue for brands and various corporate departments to share information across the organization
• Develop marketing briefs by compiling research, insights, competitive analysis
• Manage delivery of marketing campaigns in collaboration with other departments across disciplines (On-Air, Paid Media, Digital, Social, Press/Special Events, etc.)
• Create and execute in-market brand events as needed in support of consumer marketing initiatives
• Identify unique partnership opportunities that reinforce the BET brand
• Successfully create internal and external presentations (decks, one-sheets, recap reports, etc.)
• Budget tracking for campaigns and initiatives
• Analyze performance and monitor partnership investments
• Make sure improvements are made to meet overall ROI goals

Basic Qualifications: 

• Minimum 10+ years of experience
• Exemplary collaboration skills inside complex organizations
• Demonstrate robust analytic thinking and ability to operate as a business owner
• Ability to project-manage from start to finish
• Top-notch written, verbal communication, and presentation skills
• Flexibility, initiative, desire for dynamic environment
• Solid interpersonal, relationship-development skills
• Effective problem-solver with “can-do” attitude
• Exemplary attention to detail and proficient PowerPoint skills
• Well-organized with a deep ability to prioritize and a master at multitasking

Additional Qualifications:

• Experience in marketing, advertising, or media strategy preferred

• Direct experience targeting the BET core audience 

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. 

ADDITIONAL INFORMATION

Hiring Salary Range: $205,000.00 - 255,000.00. 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

Skydance is an equal opportunity employer (EOE)

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you are a qualified individual with a disability, you may request a reasonable accommodation during the job application and/or recruitment process. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.