Yield Analyst, Local Ad Sales, CBS Stations


New York, NY, US, 10036 Chicago, IL, US, 60602 Studio City, CA, US, 91604

New York


Join our dynamic media company and be a key driver in growing revenue opportunities through effective yield analysis, pricing strategies, and inventory management. As a Yield Analyst for Local Linear, your efforts will contribute significantly to our success in the competitive television advertising landscape. 


As a Yield Analyst for CBS Stations, a division of Paramount Global, you will play a crucial role in the Pricing and Management of Local Linear inventory across our CBS Stations group. Your primary focus will be to optimize sell-through, pricing, and opportunities to improve revenue generation and enhance the overall performance of our advertising sales efforts. 


Key Responsibilities: 

  • Inventory Analysis: Analyze and evaluate Local Linear inventory across our television station group to find opportunities for increasing sell-through and revenue generation.

  • Pricing Strategy: Develop and implement effective pricing strategies based on market trends, demand, and inventory availability to achieve revenue targets.

  • Sell-Through Optimization: Work closely with the sales team to ensure efficient sell-through of advertising inventory, making data-driven recommendations to improve sales performance.

  • Deal Management: Collaborate with the sales team to manage and negotiate advertising deals, ensuring favorable terms while maintaining profitability.

  • Forecasting and Reporting: Prepare regular reports and forecasts on inventory performance, revenue, and pricing metrics to provide insights to management and assist in decision-making.

  • Competitive Analysis: Monitor competitor pricing and market trends to see opportunities and stay competitive in the advertising landscape.

  • Yield Management: Implement yield management strategies to balance inventory allocation and optimize revenue potential.

  • Data Insights: Apply data analysis and reporting tools to derive practical insights for improving yield and performance.


Basic Qualifications:  

  • Bachelor's degree

  • Experience: 2+ years of experience in yield analysis, pricing, or related roles within the media or advertising industry, preferably with exposure to Local Linear advertising.

  • Analytical Skills: Strong quantitative and analytical skills to interpret data, identify trends, and make data-driven decisions


Additional Qualifications


  • Knowledge of Television Advertising: Familiarity with television advertising sales, inventory management, and the media landscape.

  • Pricing Expertise: Experience in pricing strategy and deal negotiation to optimize revenue while meeting client needs.

  • Collaboration: Excellent interpersonal and communication skills to work in conjunction with the Sales team and various partners.

  • Market Awareness: Awareness of advertising market trends, competitor activities, and industry developments.

  • Problem-Solving: Proactive and resourceful in identifying and resolving challenges related to inventory management and pricing optimization.

  • Technology Proficiency: Comfortable using data analysis tools, inventory management software, and reporting systems.

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,  CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.  




Hiring Salary Range: $. 


The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.   




Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


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Nearest Major Market: Manhattan
Nearest Secondary Market: New York City