Yield Manager, Yield Analytics, Paramount Advertising

Overview & Responsibilities: 

Paramount’s Yield Management group is looking for their newest Yield Manager, to join the team! The goal of the Yield group is simple: grow revenue not simply by selling more, but rather by selling more efficiently. Yield brings analyses and insights to people at all levels of the Paramount organization, but its core responsibilities revolve around how inventory is measured, packaged, and priced. This team helps the sales team craft individual proposals and keeps track of how those proposals collectively consume inventory. 

Every month this translates into an inventory puzzle with billions of individual pieces, and by guiding how these pieces are assembled, the Yield team contributes to the overall revenue growth of Paramount. This role offers a chance to work with a diverse group within the company and to work on projects that cross departments and functions. Yield Managers are relied on as subject matter experts and contribute to projects with significant visibility.

This role will report to the Manager, Yield Analytics and work out of the New York office on a hybrid basis!

• Help shape sales proposals by providing input on product mix, inventory availability, and pricing.
• Monitor and optimize active campaigns.
• Provide ad hoc reporting to senior management. This involves writing SQL queries for large data sets to identify business critical KPIs and building reports and dashboards directly from the data warehouse.
• Work with client services, integrated marketing, and ad operations to inform product strategy.
• Streamline business processes to mitigate problems that lead to revenue losses.
• Develop go-to-market pricing and inventory strategy for tentpoles such as March Madness, VMAs, Grammy’s, Paramount+ Originals and many others.
• Stay informed of marketplace trends (streaming, DTC, measurement, CCPA, Programmatic) and apply learnings to strategy for emerging lines of business
• Involvement in Paramount vast array of products - Paramount+, Pluto, CBS News 24/7, and Sports HQ
• Key Projects (will vary):
  • Develop new and effective ways to monitor and report on highly complex digital media inventory.
  • Test and implement creative strategies to optimize the performance of client-specific campaigns.
  • Dive deep into our data to discover potential revenue opportunities, diagnose revenue-impacting issues and provide recommendations to senior leaders.
  • Partner with teams across the company to provide analysis that will change the way our key brands look, function, and generate revenue.
  • Build, maintain and improve our ad sales financial models as our business evolves.

 
Basic Qualifications:

• 2+ years related work experience

Additional Qualifications:

• BS/BA degree in a quantitative/ problem solving field (or equivalent training and experience)
• Collaborate within the team as well as engage seamlessly with partners across all of Paramount
• Strong communication and interpersonal skills
• Strong Excel/Google Sheets & PowerPoint/Google Slides skills
• Display both a natural curiosity and a talent for finding the signal through the noise
• Experience with GAM, Operative.One, Freewheel, Looker Studio, Tableau, Programmatic Advertising, SQL, SalesForce, Media Math, Financial/Advertising Inventory Modeling

#LI-Hybrid

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ADDITIONAL INFORMATION

Hiring Salary Range: $80,000.00 - 92,500.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.  This position is eligible to earn sales incentive compensation. 

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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