Publicity Manager

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture. 

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount’s portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV, Network 10 (Australia) and Channel 5 (UK).  

In Australia, we deliver premium content on any screen, anytime, anywhere, via an enhanced viewing ecosystem.   We pride ourselves on creating content that gets people talking. What’s more, you can watch and stream for free on 10, 10 Drama, 10 Comedy and Nickelodeon, plus a vast array of Free Ad-Supported Streaming TV (FAST channels) as well as our subscription video on demand service Paramount+.    

We now have a rare opportunity for an experienced, senior Publicity Manager to take a key leadership role in Sydney or Melbourne. This is a permanent full-time role available for an immediate start.  

Enough about us! What you’ll do as a Publicity Manager:  

Reporting to the Head of Publicity, the Publicity Manager is responsible for developing and delivering targeted publicity campaigns that promote content and talent across all platforms of Paramount ANZ including Network 10 (10 and 10 Streaming) and Paramount+. 

In addition, this role provides leadership and guidance to team members, ensuring campaigns are delivered on time, on budget, and aligned with business objectives.  

The person in this role requires strong strategic thinking, exceptional media relationships, and the ability to manage multiple large-scale campaigns in a fast-paced entertainment environment.  If you’re looking for a high-profile publicity role in the entertainment and media industry, this role may be your next dream job! 

Functions will include:  

• Lead and mentor Publicity team members, fostering collaboration and providing ongoing guidance and support.   
• Develop and implement innovative communication strategies for Paramount ANZ programs and talent, securing high-impact placements across both traditional and emerging media, including print, broadcast, online, podcast, digital, social and influencer channels.  
• Identify and leverage emerging media trends, digital voices and new storytelling formats to create unique earned opportunities that extend beyond traditional media outlets. This includes social storytellers, viral personalities with media relevance, digital journalists, podcasters, social interviewers and viral commentators.   
• Build and foster connections with key social media content creators and influencers to generate earned Social media coverage across Instagram, Facebook, TikTok, X and YouTube.  
• Cultivate and maintain relationships with key media organisations and journalists.  
• Establish and maintain positive and effective working relationships with a wide range of talent, agents, production, personal publicists and unit publicists.  
• Coordinate and oversee talent interviews, screenings, launches, briefings, junkets and media tours.  
• Write, edit and approve compelling, concise and engaging materials for shows, including media releases, media kits, talent briefing notes, lines against enquiry and key messaging, adapting your writing style to reflect the tone of the program.  
• Anticipate and manage issues with a potentially negative impact and handle reactive crisis communications in collaboration with the Corporate Communications team.  
• Manage all aspects of program and talent photo shoots from concept through to delivery.  
• Monitor and analyse media coverage and campaign performance, providing strategic insights.  
• Manage publicity budgets, timelines and external agency/freelance relationships (where applicable), by providing a brief and ongoing guidance.  

What are we looking for in a Publicity Manager? What’s important?   

Education/Qualifications  

• Bachelor degree in Public Relations, Communications, Journalism, Media, Marketing, Social Media, Advertising or a related field.  

Experience   

• 8+ years’ experience in Publicity, Public Relations, or Communications, ideally within a television network, streaming platform, studio, production company, talent agency or entertainment PR agency.  
• Demonstrated experience leading high profile, impactful publicity campaigns for television or streaming content.  
• Established media relationships across entertainment and lifestyle media.  
• Experience managing talent publicity, media tours, and high-profile events.  
• Experience in crisis communications and reputational management.  
• Demonstrated leadership experience, managing and mentoring teams.  

Skills/Knowledge  

• Strong strategic thinking and campaign development capability.  
• Exceptional written and verbal communication skills.  
• Advanced media pitching and negotiation skills.  
• Deep understanding of the television and streaming media landscape.  
• High level of organisation with the ability to manage competing priorities.  
• Budget management and reporting capability.  
• Leadership skills, strong interpersonal skills, managing key stakeholder relationships.  
• Proficiency in media monitoring platforms, media databases, and analytics tools.  
• Ability to multitask and work under pressure in a deadline-driven environment.  
• Experience in new/evolving media channels and platforms.   
• Strong proficiency in all Microsoft Office applications.   
• Strong problem-solving skills, with the ability to be flexible and adapt.  

Check out our full list of benefits here: https://www.paramountanz.com.au/careers/ 

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Paramount embraces differences and we welcome applications from people of all backgrounds regardless of factors such as race, colour, sex, language, religion, political or other opinion, national or social origin, property or birth. These grounds also include age, nationality, marital status, disability, place of residence and sexual orientation.  

We’re honoured to have been named on Diversity Council Australia’s annual list of Inclusive Employers in 2023-24 and 2024-25. This acknowledgement highlights our commitment to creating a diverse and inclusive workplace where all employees feel valued and supported. 

Paramount acknowledges Aboriginal and Torres Strait Islander peoples as Australia's original storytellers and the first peoples of the lands where we create, broadcast and connect. We pay our respects to their timeless stories that continue to shape Country and culture.