Sr Director Marketing Strategy and Growth, Paramount+ Australia

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture. 

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV, Network 10 (Australia) and Channel 5 (UK).  

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios.  

We now have a rare opportunity to join our Paramount+  Australian marketing operation in a senior role based in our Sydney office (Pyrmont). This is a permanent full time role. 

Enough about us! What you’ll do as the Sr Director Marketing Strategy and Growth: 

Reporting to the VP Marketing and Growth Australia, this role is responsible for architecting and executing data-driven marketing strategies that accelerate subscriber acquisition, increase engagement and retention, driving brand growth and bottom-line commercial performance.   

This role requires both strategic vision and analytical rigor, working cross-functionally with content, distribution, product, analytics and insight teams, as well as international performance marketing and lifecycle teams to ensure marketing initiatives align with business objectives.  

This senior leader is responsible for fostering a culture of innovation, strategic thinking and marketing excellence whilst holding strong executive presence and a collegiate style and a track record of successfully bringing teams along on a journey of innovation and growth. 

Functions will also include:  

• Business casing:  Designing and building business cases to assess subscriber and revenue growth opportunities such as business partnerships, distribution channels, content opportunities and marketing investment cases.  
• Forecasting:  Executing local business bottom-up forecasting including weekly pacing, monthly forecasting, annual and long-term planning.  
• Marketing strategy:  Leading the audience mapping/segmentation strategy, leveraging market insights, consumer behavior data and competitive analysis to increase the effectiveness of the annual marketing plan and improve CAC.    
• Leadership:  Supporting a small but highly proficient TTL media team responsible for campaign strategy and planning, execution and the advancement of our media practice locally.  
• Biddable media:  Working collaboratively with the international performance marketing team to ensure performance budgets are a) invested to maximize audience growth at efficient ROI and b) supporting our local market campaign strategy.  
• Testing and measurement:  Representing Australia in the ongoing development of global MMM, incrementality practices and campaign measurement models. Advocating for and developing local test-and-learn opportunities across the marketing team.  
• Budget management:  Management of the Australian marketing budget, working across the team to ensure investment is in line with plans and pacing and delivering business value.  

The key criteria, skills and experience that we’re looking for:   

• At least 15 years of experience in the areas of media, marketing strategy and biddable campaign management  
• Entertainment / media category and/or strategic management consultancy experience highly advantageous  
• Extensive experience developing business models and forecasts   
• Experience working in global matrix organisations   
• A seasoned leader renowned for inspiring and developing their people  
• Data driven, experimental thinker with exemplary attention to detail  
• Passionate, curious, resilient and like working in fast-paced environments  
• Exceptional collaboration and communication skills   

Check out our full list of benefits here: https://www.paramountanz.com.au/careers/ 

Paramount embraces differences and we welcome applications from people of all backgrounds regardless of factors such as race, colour, sex, language, religion, political or other opinion, national or social origin, property or birth. These grounds also include age, nationality, marital status, disability, place of residence and sexual orientation.  

We’re honoured to have been named on Diversity Council Australia’s annual list of Inclusive Employers in 2023-24 and 2024-25. This acknowledgement highlights our commitment to creating a diverse and inclusive workplace where all employees feel valued and supported. 

Paramount acknowledges Aboriginal and Torres Strait Islander peoples as Australia's original storytellers and the first peoples of the lands where we create, broadcast and connect. We pay our respects to their timeless stories that continue to shape Country and culture. 

#LI-LG1 

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. In the US, the service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. 

 Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.