Sr. Director Machine Learning Engineering, Paramount Advertising


San Francisco, CA, US, 94111 New York, NY, US, 10036

San Francisco




We are seeking a dedicated and experienced Lead AI/ML Engineer to join our team! The ideal candidate will have a solid background in machine learning and statistical modeling, The Lead AI/ML Engineer will play a key role in developing and implementing data-driven strategies to improve lead generation and lead scoring, customer segmentation, and marketing automation activities! Additionally, this candidate will be responsible for strategizing and optimizing ad campaigns, ensuring maximum conversion rates for our advertisers. Does this sound like you?


Key Responsibilities:


  • Develop and implement data-driven strategies to drive lead generation, customer acquisition, and retention.
  • Apply advanced statistical modeling and machine learning techniques to develop lead scoring models, identifying high-potential leads and prioritizing them for targeted marketing efforts.
  • Analyze customer data to gain insights into customer behavior, preferences, and demographics, enabling more effective lead and account targeting and personalized marketing campaigns.
  • Develop customer scoring models to segment customers based on their likelihood to engage, convert, and retain, enabling tailored marketing strategies and personalized customer experiences.
  • Derive marketing automation activities based on data insights, optimizing customer engagement and conversion throughout the marketing funnel.
  • Apply data analysis and segmentation techniques to build and refine target audiences for ad campaigns, ensuring maximum relevance and efficiency.
  • Continuously optimize ad campaign audiences during delivery, using real-time data and insights to increase conversion rates and return on investment for our advertisers.
  • Work closely with cross-functional teams including marketing, product, and engineering to drive data-driven decision-making and ensure alignment with business objectives.
  • Provide leadership and mentorship to junior collaborators, encouraging a culture of innovation and excellence.




  • 12+ years of experience in data science, machine learning, and statistical modeling, preferably in a marketing or advertising context.
  • 5+ years of experience in qualification and lead scoring
  • Proficiency in programming languages such as Python, R, or SQL.
  • Strong knowledge of machine learning algorithms, statistical techniques, and data visualization tools.
  • Master's or Ph.D. in Computer Science, Statistics, Mathematics, or related fields preferred.
  • Excellent communication skills with the ability to translate complex technical concepts into actionable insights for non-technical partners.
  • Proven track record of leading data-driven projects from conception to execution, delivering measurable business impact.
  • Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and requirements.


Nice to have


Experience with big data technologies and platforms such as Hadoop, Spark, AWS, CGP, or Snowflake.

Experience with Salesforce


Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.




Hiring Salary Range: $203,200.00 - 215,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.


Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.


Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland