Manager, Global Retention Marketing Paramount +

#WeAreParamount on a mission to unleash the power of content… you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is…YOU! Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees.

For our São Paulo, Brazil office we are recruiting a full-time: 

Manager, Global Retention Marketing, Paramount+

Is this the role for you?

We’re looking for a dynamic and data-driven Manager of Global Retention Marketing to help shape and lead our global subscriber engagement strategy for Paramount+.

What will you be doing?

• Lead end-to-end title engagement programs, designing and executing subscriber journeys for key global segments across all marketing channels.
• Collaborate with content programming, brand, and partnership marketing teams to develop segmentation strategies and define the goals that drive strong content engagement.
• Work with Data Science & Analytics to formulate deep audience insights, identifying the factors that drive engagement and ultimately improve retention.
• Spot new, scalable audience segment opportunities that foster deeper engagement, content discovery, and habitual product use.
• Build, execute, and continuously refine a data-informed testing and experimentation roadmap.
• Measure and report on campaign performance, evaluating results against key metrics and sizing opportunities for future growth. 
• Improve marketing efficiency by implementing product features that deepen engagement across all our marketing touchpoints.
• Collaborate with CRM to assess and integrate new platforms, technologies, and channels that support personalized journeys at scale.

What are we looking for?

Basic Qualifications:

• 3-5 years of experience in retention marketing, including lifecycle programs, segmentation, and automation strategy. Experience in direct-to-consumer subscription or streaming services is a plus.
• Fluency in English and Portuguese, with the ability to collaborate across global teams.
• Highly analytical and data-driven mindset with the ability to extract clear, actionable insights from complex datasets.
• Strong interest in sports and live programming, including international competitions and Brazilian sports, with a curiosity about how leagues and tournaments are scheduled, launched, and promoted throughout the season is a plus.
• An agile, adaptable marketer with a test-and-learn mentality and a desire to iterate quickly based on insights.
• Results-oriented, with a proven track record of meeting or exceeding ambitious growth goals.
• Excellent organizational skills, with the ability to build clear roadmaps, manage multiple priorities, and juggle diverse tasks.
• Strong communication and problem-solving skills, with the ability to influence and collaborate across teams without direct authority.
• Comfortable learning and navigating multiple internal systems, processes, and data/content management tools.

Does it sound like you? Apply now and become part of our team! 

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.