Sports Marketing Sr Manager

The Sr Manager Sports Marketing position will report to the Director Marketing Brazil for Parmount’s Direct to Consumer division and lead all marketing efforts related to UFC, Zuffa Boxing, CONMEBOL, and other sports properties that Paramount might license in the future. The successful candidate will coordinate with a wide range of internal teams and external partners (social agency, creative partners, media vendors, production companies, and talent agencies) to develop and launch high impact marketing & social efforts and campaigns that will allow us to draw interest and subscription to our service. This role requires having a start-up type of mentality as these sports are new to Paramount+ in Brazil. Balancing creativity with analytics, and having agility with operational discipline is key. The ideal candidate should be both an idea generator and builder, with a strong sense of accountability, and a keen focus on delivering great sports-fan experiences that are measurable.

Responsibilities
● Lead overall strategy and execution for marketing and social efforts for sports content (UFC, CONMEBOL, Zuffa Boxing, and more), including creation of goals, approach, audience targets, positioning, project management, creative guidance, and engagement strategy.
● Campaign creation and management. The ideal candidate will launch unique campaigns for our content that set new standards for entertainment marketing. Creating meaningful relationships with the different agencies/studios we partner with.
● Act as a leader and “catalyst” for all sports initiatives working closely with the social, PR, partner marketing and acquisition marketing teams.
● Oversee long-lead creative development in collaboration with creative team; provide creative direction and feedback to agency teams to ensure all our activities are on brand and align with the campaign and brand strategy.
● Create partnership programs with relevant and affine brands to raise our awareness.
● Document and present strategies and periodic updates to internal and external audiences, including stakeholder’s management and progress reporting.

Requirements
● Minimum 5 years’ experience in sports marketing; entertainment and/or consumer marketing.
● Excellent oral and written communication skills and an ability to influence others.
● Data analysis skills and a curious/entrepreneurial mindset.
● Intense bias for action in a fast-paced, sometimes ambiguous environment.
● Experience in media planning and user acquisition programs.
● Excellent proficiency in verbal and written communication in English.
● Great interpersonal skills, a resilient spirit, and experience navigating cross-functional organizations.
● BS/BA in related fields preferred.
● An entertainment fan with a deep understanding of the power of content to build empathy and influence pop culture.
● Master’s degree in a related field (is a plus).

Preferred skills
● Deep knowledge of MMA, combat sports, and football.
● Experience in the Media and TV industry/space strongly preferred, experience in digital video marketing.
● Creativity. Someone who is able to turn cool ideas into reality. Someone who can play with content and brand to impact the right audience with the right message, not from paid marketing channels but in an integrated way from earned/owned channels.

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.