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Marketing Manager

46100

Toronto, ON, CA, M5C2C5

Marketing
Toronto
Full-Time
Hybrid

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

 

Overview

The Marketing Manager manages the execution of marketing strategies for assigned brand and title marketing campaigns across Paramount+ & Pluto TV. In this role they will oversee the day‑to‑day implementation of campaigns, reviews insights, recommends KPIs, and ensures strategies are adjusted based on performance.
 
The Marketing Manager will ensure effective media spending through post campaign analysis, providing insights and key learnings to inform future strategic campaign planning across the full marketing funnel, maximizing ROI. This role will also act as a liaison with the Direct Response and CRM teams to ensure a coherent campaign across all consumer touchpoints.
 
This is an an existing vacancy on the team, and will be a fixed-term 6 month contract position.
 

Responsibilities include but not limited to

  • Manages development and implementation of marketing strategies across one or multiple projects.
  • Reviews consumer insights and competitive intelligence and recommends KPIs.
  • Analyze campaign and performance data to generate insights to inform creative, targeting, and channel strategy
  • Manages brand campaign needs; in charge of day‑to‑day workflow execution.
  • Collaborate with cross-functional teams including Creative, Social, PR, Performance Marketing, Media, Partner Marketing, Content and Insights & Research as well as agencies Owns the media planning and campaign execution across key platforms purchased in-house (Meta, TikTok, Google, Reddit, YouTube etc)
  • Determines work plans to deliver on approved objectives.
  • Resolves challenges and removes roadblocks to achieve objectives.
  • Executes budgets, schedules, and resource plans.

 

Basic Qualifications

  • 2+ years’ experience in Marketing

 

Additional Qualifications

  • Deep to comprehensive knowledge of marketing strategy and analysis protocols
  • Proven ability to manage teams and deliver results
  • Solid communication skills

 

Applications for this position may be reviewed using artificial intelligence tools to assist in the screening and assessment of candidates.

 

The salary range for this position is between $45/hr and $45/hr. The hiring salary range for this position represents base salary only, and does not include company bonus, equity, or benefits, as may be applicable. The starting base salary for the successful candidate will depend on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

 

 

Paramount Streaming, a division within Paramount Global, is the home to the company's direct-to-consumer services spanning free and paid in the form of Pluto TV and Paramount+. Pluto TV is the global leader in free ad-supported TV, delivering more than 1,400 global channels and an extensive library of streaming content, including live and original channels. Paramount+, digital subscription video-on-demand and live streaming service, combines live sports, breaking news, and A Mountain of Entertainment™. Paramount+ features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®.

 

What We Offer:
  • Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
  • Generous paid time off.
  • An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
  • Opportunities for both on-site and virtual engagement events.
  • Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
  • Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

 

 Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

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