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Social Media Manager, Paramount+


Toronto, ON, CA, M5V 2B9


Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.


Paramount+ Canada is going through a period of rapid growth. Our Canadian marketing team is looking for an experienced Social Media Manager (organic social) to play a key role in engaging and growing the Paramount+ Canada community. Ideally, you are someone who possesses a deep understanding of the existing social media landscape and emerging channels and are skilled at driving the creation of engaging and high-performance content. In this role, you will work closely with our Central and local Marketing, Creative and PR teams to execute our organic social strategy. Additionally, you are a self-starter, passionate about social media marketing and you have experience working in a fast-paced environment. This role reports directly to the Senior Director of User Acquisition, Engagement, and Growth.


In this role, you will:

  • Collaborate closely with the Central team and local Marketing, Creative and PR departments to develop innovative social creative and enforce standard methodologies
  • Develop the social calendar, social content, programming strategies, and stunts
  • Build relationships with influencers/creators for Paramount+ campaigns
  • Lead community management across social channels and brainstorm ways to encourage social conversation
  • Track & analyze the performance and results of campaigns and initiatives, build social recap reports, and present key takeaways to executives and partners



  • 4+ years of experience producing custom organic social content and managing brand social accounts, preferably in entertainment.
  • Excellent copywriting skills (knowledge of SEO is an asset)
  • Proven track-record of planning and managing media campaigns and clearly communicating progress and results
  • Exceptional understanding of relevant marketing channels including Facebook, Instagram, TikTok, Twitter, YouTube and Snapchat 
  • Ability to derive insights from media campaigns and clearly articulate learning
  • Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to campaigns
  • Strong understanding of audience segmentation, targeting and optimization
  • Ability and flexibility to adapt to changes in schedules and delivery
  • Excellent proficiency in verbal and written communication in English (French is a plus)


Additional Qualifications

  • Deep understanding of publishing on various social platforms and nuances of the end-user experience on each
  • Meticulous and a stickler for grammar
  • The ability to see the broader picture of social as it relates to the streaming landscape
  • Hardworking and knowledgeable about television and pop culture
  • Great interpersonal skills and ability to speak to all levels of management
  • Ability to leverage social and site data to develop content quickly against social trends
  • The ability to provide samples of prior work





 Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.