Senior Manager Retail & Licensing CEE


Warsaw, MZ, PL, 00-560

General Business

As part of a leading branded entertainment company, Paramount is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Paramount+, Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution, and advertising solutions for partners on five continents and across more than 180 countries. Come and join a culture where content, people and ideas merge. An exciting and open place where your talents can truly thrive and where our employees make it unique. You could be the next addition to our incredible team!


About the role

Achieve the CP revenues and OI targets through efficient management of CP Franchise Portfolio, Retail & Marketing activities and new business development in CEE. Responsible for establishing a strategy and growing the CP business in line with Global strategies and guidelines while lveraging a strong knowledge of the local markets’ individual needs and opportunities.


Main responsibilities of the role

  • Manage and support efficiently the collaboration with Licensing Agency being responsible for the CEE region.
  • Be responsible for Sales and Retail activities. Work closely with Agent/Licensees/Distributors on all stages to ensure we are following our global/local strategy and leveraging all opportunities to drive incremental revenue and brand awareness.
  • Maximize Paramount revenues through the development and management of communication and promotional programs designed to drive sell-in and sell-through.
    • Key Account Planning;
    • Franchise Planning;
    • Sales Tools and Materials.
  • Drive business development through establishing an online presence with leading e-retailers and build a strategy for hard discounters.
  • Develop retail strategy for key CEE markets.
  • Execute new business opportunities (Key accounts, B2B partners, Licensees).
  • Build close relationships to relevant stakeholders (buyers, licensees, internal).
  • Fully manage B2B Marketing (Trade Show, Partners Events etc.).
  • Research and analyze market trends, competitor products and activities as well as other relevant information to form CP local sales & marketing strategy.
  • Work closely with the central Franchise team outlining the market priorities and needs & obtaining all the necessary franchise information and materials.
  • Partner with GCD to ensure CP priority shows precented on FTA and collecting up to date broadcasting information.
  • Partner with local channel programming/marketing/SM teams to keep them up to date about key CP priorities and make sure are taken into considerations and integrated into the channels marketing plans/activations.
  • Build and implement long-term local PR plan.
  • Manage marketing/CMF budget on a regular basis and allocate funds wisely, monitor expenditures, prepare summary assessments and reports.


Your profile

  • Experience: 5+ years in Consumer Product Licensing
  • Background in retail and marketing, sales, brand/category management
  • Experience in FMCG industry is a plus
  • Fluent in English.



  • Communication and negotiation skills
  • Good interpersonal ability
  • Strong sales and development ability
  • Strong organisational skills
  • Ability to manage multiple tasks


Personal Attributes

  • Direct and honest in dealing with key partners
  • Positive and creative thinker that can assess & take calculated risks
  • Able to work in a high structured organization
  • Capable to lead or contribute to develop complex projects and solutions


Sound like the job for YOU? We are looking forward to receiving your application!


Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.